This is an idea I’ve touched on in the past, and in this post I really want to hit on how to build momentum and why it’s SOOO important.
I want you to think of your affiliate marketing business as a big boulder. Now your goal is to become a super affiliate.
How do you hit that goal?
You have to push the boulder over a hill and super affiliate success and riches are waiting for you at the bottom of the other side of the hill.
Now it’s going to take A LOT of energy and effort in the beginning when you’re trying to get that boulder up to the top of the that hill.
But once you get the boulder to the top of the hill the rest is easy, because now all you have to do is push your boulder DOWNHILL. As you push it downhill it will gain more and more speed until you don’t have to push it at all!
At which point you’re a super affiliate with a massive income on virtual autopilot.
Unfortunately most affiliates do not apply enough energy to even move the boulder, let alone get it to the top of the mountain. The affiliates that do successfully move the boulder often times decide to call it quits just before they reach the top of the hill!
If only they had applied just a little bit more energy in pushing the boulder!
Here’s how you apply enough energy to your boulder so that it hits the top of the hill:
- Launch at least 5-8 campaigns a month consistently and LEARN from the ones that fail as well as the ones that succeed. This is SO critical when you’re in the momentum building phase. The more campaigns you launch a month the more energy you’re applying to the boulder. If you’re only launch one campaign a month and spend all your time time try to make it work, then you’re NOT applying enough energy to even move the boulder.
- Stay consistent, don’t launch 8 campaigns one month and zero the next. If you do this your boulder will start moving backwards!
Now once you get your boulder to the top of the mountain the rest is just a matter of adding fuel to the fire by scaling & building up the profitable campaigns you’ve found. This is the FUN part! 
Are You applying enough energy to the boulder so that it’s moving up the mountain, or are you just scratching your heads trying to figure out why the boulder isn’t moving?
Reminds me of a quote I have hung above my desk…
Whatever motive first incited action has still greater force to stimulate perseverance; since he that might have lain still at first in blameless obscurity cannot afterwards desist but with infamy and reproach.
He, whom a doubtful promise of distant good could encourage to set difficulties at defiance, ought not to remit his vigour, when he has almost obtained his recompense.
To faint or loiter, when only the last efforts are required, is to steer the ship through tempests, and abandon it to the winds in sight of land; it is to break the ground and scatter the seed, and at last to neglect the harvest.
Samuel Johnson, 1752
The first poster Hypocrite is confused. He reads too much and does little. PPC is a not a math formula, that is, when you plug in the number you’ll get a result back. No SIR.
You can’t follow each and every piece of advice given to you word-to-word and expect things to work automatically. Every affiliate has its own success formula. You need to find yours and run with it.
niche-affiliate-marketing.com
Gagan
Nice post Amit… I’m slowly working uphill thanks to you and Jeremy.
Amit,
Good post and I enjoy and refer to your site often. However, there is one thing that I have become increasingly frustrated by with MMO blogs like your own. That is little information on how to actually do something. One thing I’ve liked about the new owner of John Cow, is that he actually sits down and walks you through step-by-step on how he creates something from start to finish.
Rather than continue to regurgitate information that other people have written, or write ambiguous posts based more in theory than in application, I think there is a market for you to demonstrate HOW these things are accomplished. For instance, if you say start 5-8 new campaigns, walk us through how YOU go about determining those campaigns, why you choose the ones you do, how you generate your keywords, how you build your landing pages, what those landing pages look like, etc. If you want to help breed a colony of super affiliates that owe it all to Amit, then throw us the bone, and help us out with application posts (i.e. “This is how you do this… this is how you do that…”) rather than theory posts that read more like a self-help instruction book.
Don’t get me wrong, I understand WHY so called “super affiliates” don’t want to divulge this information.. there really isn’t a need to if you can write posts that don’t offer a whole lot of value, and still retain readership among those scouring posts with a fine-toothed comb looking for the affiliate to inadvertently divulge something about their process.
Hi Bob,
If you go through my blog, you’ll find I have lots of technical how to info. So check it out.
Sincerely,
Amit
Great post Amit.
My biggest challenge is finding the funding to do this. I have launched campaigns before and had small success but without a larger budget I am often times forced to stop the campaigns. The idea of taking out a credit card to do affiliate marketing scares me, but I guess that’s what its all about, getting over the fear and making that move.
Thanks,
Marko
Amit,
Good post. Can you please change your picture on the blog?
The big question is how to keep pushing and pushing, with 8 new campaigns a month, without loosing too much money and being able to continue. My guess would be that most people trying – stop cause they freak out of the losses they experience in the beginning. Some don’t just freak out, they just run out of budget.
That’s the real bottleneck for beginners in my opinion.
@Hypocrit -
If you listen to the interview I did with Amit, he was saying to be aggressive you launch 6-8 campaigns per week.
Here it’s 6-8 per month.
If you can’t launch 6-8 new ones plus optimize your old ones working 4 hours a day, 25 days a month (100 hours), you need to improve your time management.
@Andrew
Not everyone can work 4 hours a day on their affiliate campaigns. If you don’t have a day job I can understand then. Thou I make more with my affiliate business than what I make at my day job but someone of us like to keep our day jobs as well for one reason or the other, therefore, can’t spare more 2 hours after work which I think should be enough.
And I believe you really don’t need to launch 5-6 campaigns every week. But if you mean scaling you existing working campaigns further then that make sense. But if it means throwing incomplete campaigns in difference niches every time and not focusing on what you having going right now then its a waste.
Gagan