This is an idea I’ve touched on in the past, and in this post I really want to hit on how to build momentum and why it’s SOOO important.
I want you to think of your affiliate marketing business as a big boulder. Now your goal is to become a super affiliate.
How do you hit that goal?
You have to push the boulder over a hill and super affiliate success and riches are waiting for you at the bottom of the other side of the hill.
Now it’s going to take A LOT of energy and effort in the beginning when you’re trying to get that boulder up to the top of the that hill.
But once you get the boulder to the top of the hill the rest is easy, because now all you have to do is push your boulder DOWNHILL. As you push it downhill it will gain more and more speed until you don’t have to push it at all!
At which point you’re a super affiliate with a massive income on virtual autopilot.
Unfortunately most affiliates do not apply enough energy to even move the boulder, let alone get it to the top of the mountain. The affiliates that do successfully move the boulder often times decide to call it quits just before they reach the top of the hill!
If only they had applied just a little bit more energy in pushing the boulder!
Here’s how you apply enough energy to your boulder so that it hits the top of the hill:
- Launch at least 5-8 campaigns a month consistently and LEARN from the ones that fail as well as the ones that succeed. This is SO critical when you’re in the momentum building phase. The more campaigns you launch a month the more energy you’re applying to the boulder. If you’re only launch one campaign a month and spend all your time time try to make it work, then you’re NOT applying enough energy to even move the boulder.
- Stay consistent, don’t launch 8 campaigns one month and zero the next. If you do this your boulder will start moving backwards!
Now once you get your boulder to the top of the mountain the rest is just a matter of adding fuel to the fire by scaling & building up the profitable campaigns you’ve found. This is the FUN part! 
Are You applying enough energy to the boulder so that it’s moving up the mountain, or are you just scratching your heads trying to figure out why the boulder isn’t moving?
Nice post.. Ive had a little bit of success but now Im determined to start building a team and start launching more campaigns ..
Anyways good stuff
Only problem is – 25 campaigns are the maximum for an adwords accounts.
@Gagan
I understand how it can be tougher for someone who has a day job. It might mean less time with the kids, watching TV, relaxing during weekends, less sleep, etc.
I gave the number of hours as a an example. In addition to the amount of time, what you do during that time determines your success too.
I would say that the first couple of campaigns might require some DIY. Once it gets going however, other options like automation, using templates and outsourcing are options to reduce the amount of development time required.
Re: testing new niches – Testing involves launching smaller scale landing pages to determine the niche viability (I believe Amit has mentioned this before).
If you send 200 clicks (as an example) to the site, and it proves viable, then you build it out to a full site.
It helps to have a gameplan in mind.
“LEARN from the ones that fail”
This is crucial. Every campaign fails for a reason or several reasons. It’s very important as affiliates that we figure out exactly what happened to make the campaign fail.
Here are a few of the common themes on a failed campaign:
1) You are targeting the wrong keywords. The keywords are too broad, unrelated, or not targeting ‘buyers’.
2) Your ad copy is not relevant to the offer, is inaccurate, or is targeting the wrong type of person.
3) Your landing page is not persuasive or is not the optimal way to design a landing page for your niche.
4) Your bidding too low and your ads are appearing in too low a position for the high converting keywords.
5) You are bidding TOO deep and not broad enough to cover a lot of different types of keywords.
“If you’re only launch one campaign a month and spend all your time time try to make it work, then you’re NOT applying enough energy to even move the boulder. ”
I have to say that this is quiet true. If you don’t know how to strategize and play the cards well, then you really cant move a boulder. To move one, you have to sometimes take risks and sometimes drastic changes to determine the factors that can affect your success. Great post however I have to agree with Joshua Wexelbaum. Before you try to start a campaign, make sure that you are ready and prepared of what is to come.