If you’re a fan of Star Trek The Next Generation you know what I’m talking about. Data is the android who can do all his work totally void of 99% of emotion, and he also has a IQ of 200-that helps!

Can you imagine if you could build and run your affiliate promotions WITHOUT the emotional ups and downs of failed campaigns, daily/weekly sales fluctuations, etc, etc??

This is why as an affiliate marketer I absolutely envy Data-that is-the ability to keep your emotions from effecting your business decisions. This is absolutely vital to success!

Think about it, this way your decisions are based on logic and evidence. You’ll never make decisions based on statistically irrelevant data, which results in changing bids too frequently, or pausing a campaign too soon. Most importantly with wild emotions out of the way your productivity will skyrocket! Emotional ups and downs are the #1 factor that kill your productivity!

Now let’s be honest, in practice, this is difficult to virtually impossible for most people. The good news is that controlling your emotions is a mental muscle you can develop and strengthen overtime.

Here are some tips that will help you exercise your emotional control and keep your emotions from negatively effecting your business decisions:

1. Checking Stats: Do you check your stats 5 times a day? We’ll I can tell you right now that over checking stats will KILL your productivity. You end up spending half your time agonizing why your sales are lower than normal, or celebrating when you see that they’re higher than normal. Of course at the end of the day it all usually averages out, and you’ve just wasted 1/2 your day that you could have spend building your affiliate campaigns. Don’t check your stats more than ONCE A DAY.
2. A Priori Criteria: Set specific criteria ahead of time about how your going to make decisions about your ppc campaign. For example, I will pause the campaign after 3X commission spend if there are no sales, if a keyword has a high Cost/Conv. I will lower the bid by 10%, etc, etc. Most importantly, STICK WITH YOUR CRITERIA!
3. It Gets Easier with Success: Being unemotional about your campaigns gets easier the more success you have. Think about it, if you have a very successful campaign going where you’re making $2000/day profit, are you really going to sweat it if you start a new campaign spend $200 and your Cost/Conv. is $35?? Are you less likely or more like to make a rash decisions? Would you be more willing to let it run for another $200 if you didn’t have that $2000/day profit coming in?

Are you letting your emotions control your decisions making?

Conquering your emotions is one of the biggest obstacles you’ll face in becoming a super affiliate, but the rewards of doing so will prepare you for success in other parts of your life as well.