OK some of you are asking “Why all the posts on Google Quality Score? I mean, damn, I got banned from google I can’t promote any affiliate stuff on there!?!”
Well, I’m shifting gears a bit. Focus of this blog is now MORE for people who have their own product who are using paid search. Times are changing, if you’re trying to promote products as an affiliate on Google, then GOOD LUCK, because you’re gonna need it.
And why am I focusing so much about quality score in particular? QS is the SINGLE MOST IMPORTANT FACTOR to success with Google Adwords.
You could have the highest converting landing page, your bids and placements perfectly optimized, but if your QS sucks you’ll get a drizzle of traffic versus someone who has a killer QS.
I’ve already talked about a lot of factors that go into quality score and there’s a bunch more I still have to talk about.
One powerful trend you need to know about is that factors that affect your natural search engine ranking are playing a bigger and BIGGER part in Adwords QS.
Some of these include:
- Authority of your site and PageRank
- Amount of unique content on your landing pages
- How often the content on your site is updated
- Incoming links to your landing page
- How long visitors spend on your page and thier BOUNCE RATE
- How FAST your site loads
- How often people click a link on your page
- How relevant your landing page is to the keywords
- The age of your domain
I could go on, but you get the idea. You have to build a real site that of substantial value to the visitor, and continue to build it up over time.
Don’t worry about whether you get natural search engine traffic or not, taking these steps will substantially increase your traffic and lower your CPC.
I’m talking a night and day difference, the difference between making $500/day profit versus $5000/day profit.