What is the Performance Marketing Alliance Anyway?
July 25th, 2008 by 
Amit
There’s been a lot of talk, and some controversy, about the Performance Marketing Alliance.
Well, I had a chance to interview Rebecca Madigan, founding partner of the Performance Marketing Alliance, to set the records straight…
Click Here to Listen to the Interview
Rebecca and I talk about a whole range of issues in this interview:
- Do we need a unified voice representing all affiliates?
- Can we, as an industry, clean up our reputation? How do we deal with the blackhat crowd?
- With the advent of the New York “affiliate tax” do we need lobbies to push on interests?
- Do we need industry self-regulation to keep both merchants and affiliates clean and in line with an agreed upon industry standard?
So what do you think? Do you think we, as an industry, need an association to represent our best interests?
performance marketing alliance rebecca madigan
Posted in Super Affiliate Mindset | 
Good interview. I’m personally of a mixed opinion whether or not we need something like PMA to represent or even regulate our industry.
Yes!
We need an alliance to represent us.
Ironically it was my dealings with CJ ( She says she worked at CJ) that first created my desire for such representation.
Merchant and network transparency should be goal one.
Regulation is covered by exciting laws but certainly a code of ethics stated in the form of “Best Practices” membership certification would be helpful.
A lobbyist to make sure no taxes kill our industry would be smart.
Yes, I think it’s a good idea to have one organisation set the lines and boundries for this industry. There’s still a lot of stuff going on in our industry that needs to be handled. A lot of organisations, don’t take affiliate marketing or affiliates serious or see them as parasites. I think this one is major. We need to get a better reputation.. and I think that if the Performance Marketing Alliance can help fix our reputation we should absolutely support them.
So I’m a big pro of the alliance.
we need an affiliate marketer on google’s board to represent our interest!
Affiliate marketing is not new to the world. It’s been around for ages. For example when tourists go to India they experience this industry everywhere. Ask a guy there about a nice place to eat and you’ll end up in a restaurant which he will get commission from once you leave - if not once you enter.
I love this type of business, it’s fair and it splits profits between people that contribute for the deal. It’s true that sometimes the end user - customer gets a wrong impression and bad information but that’s not nesseceraly different when the official advertiser of a big firm launches the official campaign - marketing involves lies! Many here might not like it when i say it but it’s true.
I don’t think that regulating Internet affiliate marketing is needed, different affiliates gets different deals, different merchants get different affiliate offers. I believe that what make this business so great is it’s mystery and underground atmosphere in the world of online trading.
Making sure the government wont try to bite a larger chunk of tax from us is important but not more than that.
My opinion anyway
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