Three Distinct Super Affiliate PPC Strategies | Super Affiliate Mindset
Sep 18 2007

Three Distinct Super Affiliate PPC Strategies

I recently stumbled upon a great article by Mike Peters of SoftwareProjects.com, a full service internet marketing & web development firm:

PPC Management – 3 Approaches to Making a Killing as a Super Affiliate

What a great article!

Mike discusses the strategies that top super affiliate such as : Shoemoney, and Kris Jones, use to make millions with ppc affiliate marketing. Then he goes on to mention me on this list!

I’m flatter to say the least, to be compared to industry veterans like Shoeomoney and Kris.

Mike (as do I) have tremendous respect for all 3 super affiliate strategies that he mentions, however, in conclusion he had this to say:

“In many ways, I like to think of Jeremy’s PPC Management strategy as “Generation 1.0″ (When MSN traffic was a nickel a keyword), Kris’ PPC Management strategy as “Generation 2.0″ (When you wanted to expand into targeting offers that don’t work well with generic keywords) and Amit’s PPC Management strategy as “Generation 3.0″.

With the recent Quality Score, rising PPC costs and market saturation, thin affiliate pages, huge (irrelevant) keyword volume and mashed-up content, no longer works. Well, at least not as a long term strategy.

Sure, you can still make money with Jeremy’s approach and yes there are still several players utilizing Kris’ approach to this day (ever seen the infamous “I got scammed 47 times” ad? Generic ad that leads to a different offer every time).

The major difference between the three approaches is that while the first two can deliver serious net profits in a much shorter time-frame, the third approach of building a complete super-site surrounding one (or a few related) affiliate offers, requires less ongoing management and delivers ongoing increase in profits over time.”

All the strategies that Mike discusses are ultra advanced, if you’re just a newbie, don’t get overwhelmed, just focus on the basics for now.

However, if you want to eventually make BIG money in ppc, take to heart the strategies that Mike discusses in the his article. He mentions PPC API frequently throughout the article, and I’d have to say, using API and developing automated scripts is essentially to really making it big as a super affiliate.

Once you understand how to make a campaign profitable, then you need to understand how to SCALE it. Anyone can launch a campaign that makes $10/day profit.

Here’s the key: take the $10/day profit and scale it, or duplicated 100 times. Depending on who you talk to there are multiple ways of doing that. I will talk more about how I scale up and build up campaigns in future posts.

Who knows, maybe you’ll develop you’re own super affiliate strategy. :)

PS SoftwareProjects was recently honored by Inc Magazine as one of America’s 5,000 fastest growing companies. This company definitely on the up and up, so watch out for them!

Comments

  1. Stephane says:

    Hi Amit,

    Well it seemed your posts are a lot more AM-oriented as of lately!
    ;)

    Anyway, I just wanted to know what’s your take on using API and automated scripts? I mean, do you develop your own scripts or are you using some commercial ones? Any recommandation as to some good AdWords API tools?

    Thank you and keep the good work!

  2. Peter says:

    Amit,

    Clearly, your method is going to be the one that will sustain lasting and GROWING income.

    You definately need to solidify your site as an authority in the niche. That is very important!!

    Great post..

    Peter

  3. FT says:

    Great post, Amit!

    Thanks for sharing.

  4. Amit says:

    Hi Stephane,

    I’m back from vacation and in the campaign building mode, so expect many more info packed IM posts. :)

    As for API I recommend Google Adwords Editor.

    Sincerely,
    Amit

  5. Jim Novak says:

    Amit,
    I always look forward to reading your
    news letter Great information! I run campaigns
    on google all the time but sales are meager.
    All my keywords are very relevant and minimum
    bids are very low the site I promote is popular
    I’m doing something wrong, and still haven’t
    figured it out as of yet, can’t quit now.

    Cheers,
    Jim

  6. DMD says:

    Hi Amit,
    In your Super Affiliate Bidding Strategies part II, you mention the sweet spot being between positions 3-8 and that ads should be pushed into this “sweet spot” accordingly – have you found that to be true across all markets? I would think that it would depend on the product / affiliate offer. Please expand on this.
    Thank you!

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