Comments on: The Landing Page Quality Score & What Google Ultimately Wants…

By: titLiacyncnum

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By: Web Hosting

Web Hosting — Tue, 23 Dec 2008 21:10:15 +0000

Thanks for the interesting article

By: Bryan

Bryan — Wed, 22 Oct 2008 18:51:34 +0000

Amit, have any of you figured out a new way to split-test domains in AW, then? Like you, I now get slapped when I split-test aliased domains. We need to be able to split-test display URLs!

By: Matthew Oligar

Matthew Oligar — Fri, 25 Jul 2008 03:28:29 +0000

Great Interview on webmasterradio.fm on this very topic.

http://www.webmasterradio.fm/Affiliate-Marketing/Affiliate-Marketing-Insider/Google-Slap-on-Affiliate-Marketing.htm

By: James

James — Thu, 24 Jul 2008 00:58:45 +0000

Amit thanks for highlighting the slap (Slap updates could be a site in that) its interesting to watch this google slap thing unfold. At the end of the day it really starts to keep the shady cowboys/girls out unless they have very deep pockets. The people that will win are the searches and the merchants, searchers they will get a better experience and merchants will find affiliates that are willing to commit to better product and brand experiences. I’m still having no luck with the PPC game.
Cheers
James of Little Nomads which is still trying to figure out to make PPC work in a very crowded space!

By: Brent

Brent — Wed, 23 Jul 2008 00:52:04 +0000

Hi Admit
what about
Instead of using a domain name alias can you just use a sub domain name and it not effective quality score?

By: victor

victor — Sun, 20 Jul 2008 10:05:51 +0000

Just wondering if YSM allows alias domain (google is obviously out of question since their policy change).

I also want to ask the questions binary ant have asked but didn’t get answered;

1- A real site has navegation elements like navbar and sidebar, if you have landing pages integrated in this real site, do these LP have these navegation elements? If so, don’t you think that these navegation elements are wayouts that could reduce your conversions?
2- What do you think about several LP under the same domain? If you add a new offer weekly you have a site with several pages and weekly updated so for Google it could look like a real site, what do you think?

BTW great post and awesome blog

By: Michael

Michael — Fri, 18 Jul 2008 23:49:47 +0000

“Pagerank and incoming links are not a factor in QS.”

Sorry, but this is simply not true. Our firm has handled nearly a hundred accounts (ranging from one page small business all the way up to fortune 500 gorillas)

“The reason this APPEARS to be the case is because advertisers who have PR and incoming links ALSO tend to have established, historically high-QS accounts”

Most of the major clients we handled had sloppy or abandoned accounts attempted by someone in their “marketing” department. Trust me, the CPC on these new accounts would make you cry. Working with large, established sites is cake compared to an “aged” google account linking to a new site.

By: Tyler Dewitt

Tyler Dewitt — Fri, 18 Jul 2008 22:42:48 +0000

Geordie,

Thanks!

That was an excellent statement. I had a quick question though do you think that spending more will result in more history or do you think just setting a small balance to build history up over time would work better? Do you see what I’m saying?

Which granted I know you can collect history faster and possibly optimize faster by collecting more data in short periods of time, but after awhile you’ll find something that get pretty good CTR then maybe just decrease your AVG spend each day until your bids go down after time??

What would be your opinion on that?

By: Peter

Peter — Fri, 18 Jul 2008 18:38:18 +0000

Geordie,

Thanks for the insight. If what you’re saying is in fact true, what could have been the issue in Amit’s case study here? I am assuning he used the same AdWords account in both instances; the alias domain, and his established domain, and got two toally different results.

In Amit’s case, the only variable was the Aliased domain… Can you provide more insight on what you think is going on?

Peter