Now that summer has started I’ve noticed that several of my niches have really taken a hit, not just in lower traffic, but lower conversions. For whatever reason people are just not in the online buying mode during the summer like they are the rest of the year.

Have your profits taken a dip as a result of summer slow down?

We’ll I want to talk about some practical strategies you can use right away…

First and foremost, you should always be split testing your landing pages, and if you’re not then this is a great time to do it.

Don’t just change a headline, try a complete different landing page, add an optin box, or even add video. Try something COMPLETELY DIFFERENT!

If you find something that converts, say, 50% better, then you’ve not only recovered your pre-summer slowdown profits, by the end of August you should have record profits!

How here’s a really cool trick I learned…

A lot of ppc advertiser lower their bids during the summer to adjust for the lower conversion rate and maintain a good ROI. The only problem is if you have over 1000s of adgroups like myself it’s a pain in the butt to go through and lower all the bids by 10%. What’s worst it will be a pain in the butt to nearly impossible to restore the original bids after the slowdown is over, since I’ll probably have adjusted bid prices on certain adgroups, and added new adgroups and campaigns between now and the end of the summer.

In other words it all becomes a BIG mess!

Wouldn’t it be great if you could just lower your bid prices 10% across the boards during the summer, and then increase it back to it’s original level after the summer, all as easy as flipping a light switch?

Well You Can! Check this out….

What I’ve done here is use the Adwords Advanced Ad Scheduling feature to lower my bids 10% across the boards for an entire campaign (now I left the bids unchanged on weekends, since those are my best sales days).

What’s useful about this is that I can instantly my lower the bids across an entire campaign within seconds, consider many of my campaigns have 100s to 1000s of adgroups this is a real time saver.

Now what’s also neat about this is that I can adjust bids, launch new adgroups, between now and the end of the summer as it there was no slowdown going on, since I’m automatically lowering bids at the campaign level by 10% (or more if necessary), this takes in account the lower conversions during this time period.

Now at the end of the summer I just re-adjust the advanced ad scheduling to 100% from 90%, in effect automatically taking my bids back up to their original levels.

This goes both ways, in December, when sales are hot for a lot of affiliates, use ad scheduling to increase your bids by 10%, 20%, or even 30% across the boards.

I can’t wait until December!