Comments on: Super Affiliate Bidding Strategies, Part I

By: Super Affiliate Bidding Strategies, Part II | Super Affiliate Mindset

Super Affiliate Bidding Strategies, Part II | Super Affiliate Mindset — Wed, 25 Jun 2008 19:54:47 +0000

[...] If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!So what happened to Joe’s campaign (if you haven’t, please read part I first)?? [...]

By: Learn PHP

Learn PHP — Sun, 21 Oct 2007 16:52:36 +0000

Nice Post Amit. Ironically, this is what i went through with one my campaigns recently. I got my first two sales right of the bat after launching. Right after that, i broke my keywords in 6 different ad groups, added more keywords and lowered the bids. I got the same amount of clicks as before but after 100+ clicks i had no sale. I panicked and paused some of the ad groups and after almost 2 weeks and after 600+ hops, i have no sale. I couldn’t figure out why.

Anyhoo, can’t wait for the part two of this post.

By: fields

fields — Sat, 20 Oct 2007 15:21:53 +0000

Another comment ..

Google claims that your quality score is normalized to its ad position per this comment http://www.webmasterworld.com/google_adwords/3193035.htm but I have my doubts maybe Amit would shed some light on that matter as well

It would seem like a good business move to make advertisers pay more when entering a new market

By: fields

fields — Sat, 20 Oct 2007 15:09:35 +0000

Im finding myself in a similiar position for one campaign right now.

It seems like you need to initially lose money that is bid enough to make the first page and then once you have established a history — however long that takes ? then you might be able to bid lower and stay on the first page ? I dont have a definite answer myself right now – maybe Amit will shed some light in his next post.

It seems like you are at a disadvantage when you enter the market as opposed to established players —

How long it takes to establish history to be able to compete with established players – Well that is the question .

Either way it takes some skill and experience to deal with such tight margins.

By: Ryan

Ryan — Sat, 20 Oct 2007 04:45:55 +0000

LOl i was about to comment on another blog post amit made which is so similar to this one but charles beat me to it.

anyway Amit, I have a question.

1) how do you crack a hyper competitive keyword?

In reading your blog i have found that you usually bid the same amount on all keywords ( i can’t remember if you bid breakeven at 1% conv rate )

So my question is do you leave it at that? I know you bid higher for those converting better ( like higher 10% for those with higher than 50% ROI etc )

I want to know is there any other thing you do? For example bidding high to get the number one position which i my experience is great because you pay a lot less than your competitor and your QS is over the roof.

By: REC

REC — Sat, 20 Oct 2007 04:04:33 +0000

Would just making the MAx CPC on the Adgroup highier be OK? Does not Google only charge you one cent highier than the highest bid?

By: Charles Ngo

Charles Ngo — Sat, 20 Oct 2007 03:51:16 +0000

Actually Amit, I was just able to connect this post to another one you wrote a while back

http://www.superaffiliatemindset.com/how-super-affiliates-set-their-bids/

lol I read this blog too much

p.s. Your Super Affiliate Accelerator is honestly the best learning tool I’ve come across. Learning 10x more from it then the ppc classroom.

By: Amit

Amit — Sat, 20 Oct 2007 02:32:07 +0000

Hi Charles,

You’re exactly right! You spilled the beans LOL!

I will explain how I creatively deal with this situation.

By: Derek Salyers

Derek Salyers — Sat, 20 Oct 2007 02:19:00 +0000

I just made a post about this on my blog. Well similar, I was talking about how people bid low on keywords and then even lower their keyword prices more, when what they really need to do sometimes is raise their bid score to make a profit combined with raising their quality score. Sometimes bidding too low can kill a campaign in my experience while raising can sometimes work. Its really about testing as some niches lower bids work and some higher bids work.

By: rick gregory

rick gregory — Sat, 20 Oct 2007 00:20:20 +0000

Yeah. In Joe’s position I’d have plowed the $80 back into raising the bids on keywords that were converting. I might also have looked at match type, variants of the words and negative keywords.