So Where are Your Content Network Ads Showing Up?
July 3rd, 2007 by 
Amit
Have you ever wondered where your ads show up on the content network on Adwords?
For the longest time, Google was very secretive where they placed your ads. Which sucks considering that I make a fair number of sales on the content network. Knowing what sites my ads appear on, and which sites actually convert well is absolute GOLD!
For the longest time I used a service called ppseer.com , which allows you to track what sites your ads are appearing on the content network, and how well those site convert to sales.
However, there’s several limitations to ppseer.com, all the data is cumulative, so you can’t filter the stats by a time window (for example, how well your sites performed last month vs. yesterday). You also can’t see which adgroups triggered what sites.
Google has finally decided to let the cat out of the bag with Placement Performance Reports. Google is currently rolling out this feature, you may have noticed the following…
What this means is that you can now run a report and see exactly on which sites your ads are appearing, and how well your content ads are converting on those sites.
Here’s what’s useful about this: you can now exclude sites (at the campaign level) that don’t convert on the content network. Just make sure you have at least 500 clicks on a site before you make a decision to dump it.
If you’re getting lousy ROI on the content network, you need to start running Placement Performance reports and seeing which sites are producing sales, and which sites are just eating up your budget.
Also, be very wary of your ads showing up on myspace.com and youtube.com, they’ll eat up clicks like crazy, and don’t convert for most markets.
Now there’s another angle you can take with this, if you do it right it will allow you to buy tons of cheap, high converting, traffic. I’ll talk about that tomorrow. 
Posted in Super Affiliate Mindset | 
this affiliate stuff is hard, but im learning. . . maybe i’ll make some profit someday! Thanks for the tip.
excellent, looking forward to the next post about how to buy that quality traffic. keep it coming!
Great info as always Amit.
On a side note do you have any sample landing pages you have developed that met Google’s quality score + latest update that we could see?
i dont have any im new to all this where do i start, i want a black card like you got.
Hi Amit,
U R on top of the game, I am learning a lot from you.
Well U R in fav teachers list.
Vijay
Amit,
Another great post!
You mentioned:
“Also, be very wary of your ads showing up on myspace.com and youtube.com, they’ll eat up clicks like crazy, and don’t convert for most markets.”
I have noticed a lot of “pimpmyspacecodes” “layouttweaker” type of domains which I have definately excluded… you mentioned myspace and youtube.. do you recommend excluding these on a doman level?
Peter
Hi Peter,
Yes, exclude all those sites at the domain level. Your ROI will go WAY up
yea myspace traffic is trash… for some things it and youtube may work but the converts are so low you are playing russian roullette with your money. as amit says better off excluding them.
Great! Thanks for the awesome advice guys!
Peter