For those of you who don’t already know, Content network can be a GOLDMINE, if you’re not testing it you’re leaving a lot of money on the table.
Here’s why you may have tested the content network and not had any significant success yet : to succeed big at the content network you absolutely must structure your content network campaigns DIFFERENTLY than search.
Why?
The content network is a fundamentally different beast than search. For search it’s best to have any where from 1 to 30 (MAX) unique keywords per adgroup. And all the keywords in your adgroup should be very tightly related phrase variations.
For content you actually want MORE keywords per adgroup, anywhere from 30-200, and they should NOT be all tightly related phrases, but rather you want a broader array of keywords all related to one theme.
“So Amit are you telling me I need to create seperate campaigns for search and content, and also group my keywords differently?!?”
YES!
Here’s what you need to understand…
To determine which content sites to show your content network ads on Google looks at the overall all theme of the keywords in your adgroup. If you only have one keyword per adgroup (or a very small tightly related group of keywords) for your content adgroups then you’re giving Google a very narrow theme to work with and as a result you’ll get much less traffic, and from my experience, pay more per click.
Properly structuring your content campaigns will result in a HUGE increase in traffic vs just copying your search campaign and running your content traffic through there. I’m not talking about a 5 or 10 percent jump here. More like 3X to 5X!
“But Amit, to group everything separately for search and content like that, that’s a LOT of work!”
Better get busy than, that is if you want to become a super affiliate.
Btw, this is JUST one of many ultra advanced strategies I’ll be revealing (in much more depth than above) in the course I’m releasing with Anik Singal next month. Stuff I’ve never before disclosed on my blog.
So stay tuned!
adwords content network search network
Hey Amit!
I knew that you are that super-affiliate who’ll be in PPC Classroom 2 – and that’s incredible ’cause I’ve been waiting for this! I’m PPC Classroom student and hope to keep on studing with you. Studying from Jeremy Palmer and you is a real luck – as far as I know you and Jeremy have different PPC strategies.
After I read your post (which is just in time as I’m struggling to see traffic from content network due to 1 keyword per ad group
I’ll immediately re-group all my ads for content network.
Good post,Amit. Got to learn something new. Thanks.
Awesome and eye opening post. It is a simple concept yet I am sure many of us don’t use this. I know I don’t have separate content network only campaigns but I am going to jump on this today.
Informative but still pretty broad. Do you have any advice on building and maintaining backlinks in order to increase traffic daily.
Hi Amit,
I enjoyed the video!
If you don’t mind answering, what are the major differences between PPC Classroom v2 and v1? I believe v1 is already quite comprehensive, and I was wondering what v2 covers that v1 doesn’t?
Cheers!
Hi Franklin,
PPC Classroom v1 was authored by Jeremy Palmer. My strategies are very different from his, as you’ll see when you go through the course.
Sincerely,
Amit