About a month ago I talked about the New Microsoft Adcenter Desktop Tool. I was one of a handful of advertisers who got access to the beta release of this tool.
The major limitation of the first beta release of this tool was that you couldn’t download stats! Well, Microsoft just released a new version of this tool with stats downloading capabilities.
After playing around with newly updated Adcenter Desktop I figure out how to optimize the bids on all of my 20k active keywords based on CPA data, all in about 30 minutes. I don’t have the time to get into details of how I did this, however I can tell you this: the trick is to output all the data into an Excel file and then use the 3rd part import feature to upload your changes in the program.
Unfortunately, this tool is not yet avaliable to the public, however, if you want to apply to beta test this tool go here.
I suspect Microsoft will releasing this tool to the general public very soon, it’s looking REALLY good.
Now it’s time for Yahoo to come out with a desktop tool!
microsoft adcenter desktop msn adcenter desktop tool

20k active keywords!
WOW!
20K are being run on which system? MSN, Yahoo or Google?
Did you use the MSN Tool to help the 20K Adwords KWS?
I truly don’t see how you can run so many as you must be running tightly focused, low CTR high Converting KWs which Adowrd will rate as low Quality.
Amit,
LOL you made sure you scratched out the campaign name and etc, so no one would know what offer you was promoting.
The thing is if someone is smart enough the only thing they have to do is just do a Google search and you can tell who’s doing what specially when you see the same affiliate site running for months
.
I just started playing with this tool recently and I haven’t put that much time into it just yet but it’s a million times better than dealing with that crappy msn interface. Now if only yahoo would come out with a desktop editor soon (actually I talked to someone who said they are working one was we speak).