A little while back Linda Buquet of 5 star affiliate forum asked me to address the question of domain strategy.
A lot of affiliates are very confused about what domain to choose for their sites and fail to understand why the proper choice of a domain name is absolutely critical to affiliate success.
Here a few tips when choosing domains for your affiliate sites (Linda, this will answer your reader’s question) :
- NEVER use a general domain like abcmarketing.com and use subdomains for different niches. You may as well shot yourself in the foot. You domain builds or destroys credibility with your visitor, instantly. They say never judge a book by it’s cover, well, people will judge your site by it’s domain, whether you agree with it or not.
- You want your domain to be targeted as closely as possible to the niche and to convey what your site is all about. If your promoting an ebook about dog training, then you want a domain like : dog-training-tips.com. Your choice of domain will effect your CTR AND Your Conversion rate
- When entering a new niche, buy MULTIPLE domains tightly related to the niche, setup the domains as aliases and test them to see which one generates the highest CTR. You’ll be amazed, a slightly different domain name can double, even triple your CTR.
- If your domain name contains your main keyword it will boost your Google QS.
So when it comes to domains, choose wisely, and test.
5 star affiliate forum domain strategy linda buquet
I think you might as well just buy a domain because if you plan on making a profit of more than $10 off of it, it pays for itself!
Hi Amit,
Thanks so much for weighing in with a good answer. That’s what I thought and what all the other super affiliates said, so it’s good to hear your reasoning. Now there’s no doubt about what the best strategy is.
I had been wondering about this. Thanks a lot for clearing it up.
Those are some good points Amit. I have to admit, I’ve fallen victim to number one in the past. I used to have 1 general domain that I would just append with a keyword of the product I was promoting. For example, http://www.TodaysGreatDeals.com/Shoes or http://www.TodaysGreatDeals.com/Flowers.
I don’t own that domain, just an example.
Amit, say you are given a choice between two domains below:
advance-payday-loan.com
and
advancepaydayloan.net
which one will you choose and why?
ash, you should buy both domains and split test them. there are no easy answers, you have to work and test in this business.
Ash,
You should be fine with either or. The search engines will highlight the text either way.
Hi Ash,
I would go with the .com
-Amit
Hi Amit:
Does this work??
http://www.domain.com/dogtraining
http://www.domain.com/flowers
http://www.domain.com/cars
Or is better just to go with:
great-dog-training-tips.com
Thanks for share
-Matias
I think domain extensions has nothing to do with PPC, but for brand.
Anyone that need to buy some cheap domains you can choose godaddy and use some coupons here: http://godaddy.couponcodesmall.com