A little while back Linda Buquet of 5 star affiliate forum asked me to address the question of domain strategy.
A lot of affiliates are very confused about what domain to choose for their sites and fail to understand why the proper choice of a domain name is absolutely critical to affiliate success.
Here a few tips when choosing domains for your affiliate sites (Linda, this will answer your reader’s question) :
- NEVER use a general domain like abcmarketing.com and use subdomains for different niches. You may as well shot yourself in the foot. You domain builds or destroys credibility with your visitor, instantly. They say never judge a book by it’s cover, well, people will judge your site by it’s domain, whether you agree with it or not.
- You want your domain to be targeted as closely as possible to the niche and to convey what your site is all about. If your promoting an ebook about dog training, then you want a domain like : dog-training-tips.com. Your choice of domain will effect your CTR AND Your Conversion rate
- When entering a new niche, buy MULTIPLE domains tightly related to the niche, setup the domains as aliases and test them to see which one generates the highest CTR. You’ll be amazed, a slightly different domain name can double, even triple your CTR.
- If your domain name contains your main keyword it will boost your Google QS.
So when it comes to domains, choose wisely, and test.
5 star affiliate forum domain strategy linda buquet
Great information it is common sense if you think about it but unfortunately I didn’t think about it until reading this post.
What do you think of sub-domains?
ie: shoes.domain.com or
flowers.domain.com
especially if you can get a short, nondescript domain name.
I have not jumped in full force yet but I have secured a 4 character .com domain name.
Your opinion please!
Hi,
Just curious how you guys go about finding certain niches. Do you make a long list of things you think are popular? e.g. shoes, chocolates, ringtones, etc, etc…
Then, use a keyword tool to gauge whether there is demand for the products on your shortlist? or…
Do you look at the high selling goods that affiliate companies like clickbank are promoting?