PPC Super Affiliate Domain Strategy…

February 18th, 2008 by Amit

A little while back Linda Buquet of 5 star affiliate forum asked me to address the question of domain strategy.

A lot of affiliates are very confused about what domain to choose for their sites and fail to understand why the proper choice of a domain name is absolutely critical to affiliate success.

Here a few tips when choosing domains for your affiliate sites (Linda, this will answer your reader’s question) :

  1. NEVER use a general domain like abcmarketing.com and use subdomains for different niches. You may as well shot yourself in the foot. You domain builds or destroys credibility with your visitor, instantly. They say never judge a book by it’s cover, well, people will judge your site by it’s domain, whether you agree with it or not.
  2. You want your domain to be targeted as closely as possible to the niche and to convey what your site is all about. If your promoting an ebook about dog training, then you want a domain like : dog-training-tips.com. Your choice of domain will effect your CTR AND Your Conversion rate
  3. When entering a new niche, buy MULTIPLE domains tightly related to the niche, setup the domains as aliases and test them to see which one generates the highest CTR. You’ll be amazed, a slightly different domain name can double, even triple your CTR.
  4. If your domain name contains your main keyword it will boost your Google QS.

So when it comes to domains, choose wisely, and test.

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Posted in Google™ AdWords, PPC Marketing, Super Affiliate Mindset |

13 Responses

  1. Response by:  Nick on February 19th, 2008 at 1:19 am

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    I think you might as well just buy a domain because if you plan on making a profit of more than $10 off of it, it pays for itself!

  2. Response by:  Linda Buquet on February 19th, 2008 at 2:14 am

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    Hi Amit,

    Thanks so much for weighing in with a good answer. That’s what I thought and what all the other super affiliates said, so it’s good to hear your reasoning. Now there’s no doubt about what the best strategy is.

  3. Response by:  Tom Beaton on February 19th, 2008 at 4:56 am

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    I had been wondering about this. Thanks a lot for clearing it up.

  4. Response by:  Jonathan Radande on February 19th, 2008 at 6:33 am

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    Those are some good points Amit. I have to admit, I’ve fallen victim to number one in the past. I used to have 1 general domain that I would just append with a keyword of the product I was promoting. For example, http://www.TodaysGreatDeals.com/Shoes or http://www.TodaysGreatDeals.com/Flowers.

    I don’t own that domain, just an example.

  5. Response by:  ash on February 19th, 2008 at 9:23 am

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    Amit, say you are given a choice between two domains below:

    advance-payday-loan.com

    and

    advancepaydayloan.net

    which one will you choose and why?

  6. Response by:  mark on February 19th, 2008 at 12:52 pm

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    ash, you should buy both domains and split test them. there are no easy answers, you have to work and test in this business.

  7. Response by:  Tyler DeWitt on February 20th, 2008 at 10:03 am

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    Ash,

    You should be fine with either or. The search engines will highlight the text either way.

  8. Response by:  Amit on February 20th, 2008 at 3:13 pm

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    Hi Ash,

    I would go with the .com

    -Amit

  9. Response by:  Matias on February 20th, 2008 at 5:09 pm

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    Hi Amit:

    Does this work??

    http://www.domain.com/dogtraining
    http://www.domain.com/flowers
    http://www.domain.com/cars

    Or is better just to go with:

    great-dog-training-tips.com

    Thanks for share

    -Matias

  10. Response by:  Googlelady on February 20th, 2008 at 9:54 pm

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    I think domain extensions has nothing to do with PPC, but for brand.

    Anyone that need to buy some cheap domains you can choose godaddy and use some coupons here: http://godaddy.couponcodesmall.com

  11. Response by:  Henry on February 21st, 2008 at 1:49 am

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    Great information it is common sense if you think about it but unfortunately I didn’t think about it until reading this post.

  12. Response by:  John on February 21st, 2008 at 12:03 pm

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    What do you think of sub-domains?

    ie: shoes.domain.com or
    flowers.domain.com
    especially if you can get a short, nondescript domain name.

    I have not jumped in full force yet but I have secured a 4 character .com domain name.

    Your opinion please!

  13. Response by:  ke on February 26th, 2008 at 10:03 pm

    MyAvatars 0.2

    Hi,

    Just curious how you guys go about finding certain niches. Do you make a long list of things you think are popular? e.g. shoes, chocolates, ringtones, etc, etc…

    Then, use a keyword tool to gauge whether there is demand for the products on your shortlist? or…

    Do you look at the high selling goods that affiliate companies like clickbank are promoting?


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