Google just recently announced that it’s getting rid of minimum bids on keywords!
No joke.
Of course there’s a catch, they’re going to replace minimum keyword bids with what they call “First Page Bids”, that is, the minimum amount you have to bid on a keyword to show up on the first page.
Now does that mean your ad will show up on page 2+ if your bid below the “First Page Bid”?!?
Honestly, we won’t know until they roll it out.
If that’s not enough, Google has also decide to calculate the quality score on the fly, every time a user searches for a keyword you’re bidding on.
WOW!
The quality score will also be dynamic, meaning that depending on where your ad is showing, which country, which search partner, which website, it will have a DIFFERENT Quality score.
Read it from right from horse’s mouth.
Implications for PPC Affiliates…
It’s hard to say anything at this point.
If the on fly Quality Score calculations also apply to landing page quality score, the results could be disastrous for affiliate who survive by changing their domain name and reuploading their campaign every time they get slapped.
On the other hand, a dynamic quality score could potentially deliver more traffic and reduce the impact of Google slaps.
Cross your fingers, we won’t know the true effect of this Quality Score “Improvement” until we’re hit with it.
google minimum bids google quality score
Ohh dear
“If the on fly Quality Score calculations also apply to landing page quality score, the results could be disastrous for affiliate who survive by changing their domain name and reuploading their campaign every time they get slapped.”
Why?
Google has now gone to a no slap CPC partly based on competition system at the time the query was made.
If an ads copy obtains lower relative CTRs at any given time then it’s the market making the determination of what’s relevant to a query rather than Big G.
“They’re based on the exact match version of the keyword, the ad’s Quality Score, and current advertiser competition on that keyword.”- Google
This sounds great!
Why would it be a bad thing for thin affiliates?
Actually, it’s a good thing for them!
With no minimum bids, there’s nothing to “start over”.
This “dynamic QS” sounds as if the ads with highest CTR (big surprise) will be rewarded with more impressions and lower costs.
So… it makes it even more important to have tightly-knit adgroups with highly-targeted ads if you want to compete.
Oh, and now I don’t have to overbid to make sure my new keywords hit the 1st page! Sweet.
Sounds like a win-win for everyone.
When is google rolling this out?
gee
niche-affiliate-marketing.com
“If the on fly Quality Score calculations also apply to landing page quality score, the results could be disastrous for affiliate who survive by changing their domain name and reuploading their campaign every time they get slapped.”
Well, if you read their FAQ on these changes they still say landing page quality is updated every month or so. No real change there.
Time to start working harder on our geo-targeting.
Hi Harrison!
My name is Joshua Simmons and I’m a affiliate writer for
AffiliateTips.com. And in an attempt of giving our visitors at AffiliateTips.com and insight in affiliate marketing I am now looking for accomplished affiliates to interview. I found your blog and just want to send you an email saying that we at AffiliateTips.com would be thrilled if we could do an interview with you. Just a few questions over email about your story , your take on the industry and tips you wish to share with our beginners affiliate readers. We basically want to interview to most accomplished and “best” affiliates on the market. Please respond as soon as you can.
Regards/Joshua
hi
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good luck
hi
tp6hfou1a54mcne1
good luck