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amit mehta anik singal ppc classroom ppc classroom 2.0
Amit wanted to ask you a question. I’m sure your bid on broad keywords, slide them into 4-7 positions, and weed out the non-performers technique works great for you, since your adwords account has a great history and basically google allows you to use this method because you spent a lot of money with them. But with a new/fresh account if you’re not bidding high and not having a high CTR google will literary kill you – lower your QS, increase bids for your positions, don’t you think?
Looks like Google is making another change to its display URL policy.
Amit,
Does this cement the need for single keyword adgroups?
http://adwords.blogspot.com/