My PPC Mastery Session for Black Ink Project
June 4th, 2008 by 
Amit
For those of you who don’t know, I did a session this Monday on “Pay Per Click Mastery” for Jeremy’s Black Ink Project.
For those of you who haven’t heard of Black Ink, it’s without a doubt the most comprehensive free affiliate marketing training course ever put together. Kudos to Jeremy Palmer for doing this.
Anyway, Jeremy has just posted my “Pay Per Click Mastery” Session on Black Ink. If you haven’t signed up for Black Ink, go ahead and do that and download my session.
I talk 1 hr straight, no holds bars, about the PPC strategies I use to generate $6k-$9k/day in affiliate commissions. Jeremy also chimes in with his wisdom and expertise as well.
Enjoy!
black ink project jeremy palmer
Posted in PPC Marketing, Super Affiliate Mindset, affiliate marketing | 
I listened in to the whole session. Wow this is a must for any affiliate at any level. Amit goes over some great tips and tricks to setting up research for keywords, how to test campaigns and much much more. One of the key points that Amit talks about is how to move your campaign pricing up or down dependent on the stats and ad position, and how and when to go wide and deep. I could go on and on about this session since I got allot out of it but I would recommend checking it out.
Amit, and Jeremy are very good at what they do and you should not miss this special session at the black ink project. Thank you Amit for being so open with this information, I’m even going to listen and take more notes again to see if I missed any of the nuggets.
Amit,
That was an awesome session. I took a ton of notes and I’m now implementing what you taught us.
I also learned that I’m a “trigger happy affiliate.” Or I was.
Tim
http://www.twitter.com/workplusfaith
I had to miss the call the other night, but I’m going to go check it out now.
That Twitter is a cool thing. I just saw Amit’s tweet pop up on my screen about the call and it reminded me to go look for the recording.
Your a nice guy Amit… I remember your story when some co-affiliates took advantage of you as a newbie.
Amit, great presentation however…
One thing I don’t understand. In your example of Joe, you say he spends 0.20 on his high converting kws and get 500 clicks, $60 in sales, but $100 in adspend.
Then you say he lowers his bid to 0.10 and gets 1000 clicks with no sales.
You explain this by saying that when he was bidding 0.20, the high converting kws were on page 1 and when he lowered his bid to 0.10 the high converting kws were on page 2.
First, I assume you mean his ad ended up on page 2 instead of page 1. Second, he’s still getting clicks and shouldn’t a certain percentage of those clicks convert? Regardless of what page they found his ad, they still clicked onto his offer - I’m not understanding why conversions would drop because they found his ad on page 2?
Can you explain this?
Hi Jeff,
Excellent question. When your ad goes to page 2 you get very few if any clicks. The point is that Joes high converting keywords traffic dropped to almost nothing since they ended up on page 2, while his low converting keywords were still on page one, getting traffic (albeit less).
Does that make sense?
-Amit
I only got to see half the session, the day job had me around the ankles! Looking forward to catching back up on the session. I’m curious to learn more about the testing process you were talking about.
Amit,
I just want to say that what you and Jeremy are doing for this industry really give it a lot of credibility with your blog and the BIP.
Thank you both for showing people the right way to do Affiliate Marketing and steering us down the right path. I hope it all comes back to you guys ten-fold. I just started this a few weeks ago and am looking forward to making a good living and paying it forward.
Yes, the presentation was excellent - lot of very practical tips. Thank you.
Hey thanks for sharing. This is all new stuff to me. Great resource for getting started.
Hi Amit
Wow! That was some presentation. Thank you for your generosity in giving up your time to share your knowledge. I have a question if that’s ok. How do you overcome Google’s account limits when uploading so many keywords and Adgroups? I have a direct linking campaign that’s been going for a while and I want to expand it out. However, I quickly reached my limits. Google told me that they would review the campaign, but more or less said that I had too many keywords and should cut them down. Their rep told me that that there was nothing they could do about it, but I could open more accounts if I wanted. Surely big advertisers like EBay arnt forced to open multiple accounts simply because their account has reached its limits! Any thoughts?
Hi Simon,
Once you have enough history with Google they will allow you to remove your account limits. Give it some time. For now your best bet is to open a second account.
-Amit
i am new i just sign up
will i be able to see past episodes?
I missed the call too, but I will go and have a listen now. Reading the comments above, it is something NOT to miss. Thanks man, for sharing this. I am looking forward to it.
Hi Amit,I Like to learn all affiliate strategies,I Need to earn affiliate commissions,So It seems easy to follow.Thank YOu
Great Job on BIP Amit,
Sometimes it’s a little easier to get your jist when you speak about stuff, Anyway, I’m going to repeat a question that I asked of Jeremy on split testing.
I’ve read that the cons of using
Adword’s split testing tool as a poor
man’s split testing tool are
(1)ie counting all
views against all conversions lead to flawed
data when one customer doesn’t buy on the first
visit and another one does.
(2)Also Google does not ” provide a means to show
returning visitors the same creative recipe they were exposed to on the first visit”.
So if we can’t use
google then what would you suggest for a simple A/B split test if we can’t afford something like Vertster
or offermatica, or any of the other expensive tools?
You did mention efficientppc and ad-sage for managing
campaigns but nothing for split-testing that could give statistically significant results. You mentioned splittester
but I went there and it doesn’t appear to be an A/B ad or
landing page split-testing tool
This was better than anything ever posted on the blog. I think a lot of the Black Ink Project is filler that anyone with any business or marketing sense should know as common sense. However, this is the most informative thing shared in the BIJ to date. Now I see you recapped in a post. Thanks!
I just wanted to say this was an amazing session. Really outstanding information/content. It is almost unbelievable that you are sharing this information for free. Thank you for being so generous for those of us starting out.
I have watch your presentation and I want to know about campaign on google adwords about destination url is it direct to our affiliate link or to our landing page first ?