I recently did an interview with my good friend and fellow blogger Andrew Wee, for his Friday podcast on WhoisAndrewWee.com.
Click Here to Liston to the Interview.
Enjoy the call, I get into some really great content in regards to the mindset you need to win at PPC.
andrew wee
Greetings from the Gables!
Great interview Amit!
Very insightful. Especially the part about continuously launching campaigns.
Good Interview Amit,
I like the philosophy behind your story, and can relate to a lot of what you’re saying. Originally we aimed for 1k a month profit.
I also remember the 5 cents a click days. We used to get in on 5 cents a click, and in the weekend, when conversions picked up. We decided to go crazy and raise our cpc to 6 or maybe 7 cents if we wanted to get really crazy. lol
those were the days..
I can see the idea of creating campaigns all the time. Imagine just one campaign and what COVERAGE that would have on the market. It goes back to the 80/20 rule (if that). 80% of the ads only get impressions 20% of the time. Sometimes 95% of the ads getting 5% of the impressions. What is your market coverage?