Comments on: How to Instantly Boost Your ROI on Adwords

By: Jason Pedersen

Jason Pedersen — Sat, 05 Jan 2008 06:21:18 +0000

Isn’t this fairly obvious? if it doesn’t convert, delete it.

By: Tom Armstrong

Tom Armstrong — Fri, 14 Sep 2007 11:16:03 +0000

Hello Amit,

First up I just wanted to say I read your blog regularly and think the advice you’ve posted here is excellent. I also watched your video from Affiliate Summit and thought the presentation was packed with great info. Nice work!

I’ve got a question related to the above blog post which I’d really appreciate your help with.

I use keyword analytics and can see which keywords are making the sales. Like many affiliates, I have hundreds of keywords in my campaigns. The obvious thing to do is to delete keywords that don’t make sales. And keep the ones that do. Easy! But here’s my problem.

I still find it hard to make decisions about keywords that get a low number of clicks. I have an army of keywords that aren’t making sales but that combined add up to a lot of clicks / costs.

I’m still stumped on this. I don’t like deleting keywords that could get a sale on the next click. But, at the same time, they are losing me money.

Many thanks,

Tom

By: Stephane

Stephane — Sun, 09 Sep 2007 21:12:23 +0000

How do you track keyword conversion? I mean, how do you know if a particular keyword converted into a sale or a lead?

By: Cpa Affiliates

Cpa Affiliates — Sun, 09 Sep 2007 20:09:08 +0000

The key is always look of your campaigns as the Key is ROI many people Fuss of CTR etc.. but ultimately it boils down to ROI and if you aren’t making money stop doing it. and spend that money to something else.

By: wesley

wesley — Sat, 08 Sep 2007 09:31:20 +0000

Hey man your site isn’t displaying correctly in firefox, your entire post is a link to cafepress. Please fix it.

By: Paul Porter

Paul Porter — Sat, 08 Sep 2007 04:38:49 +0000

Amit, do you have more than 1 adwords account? Also have you ever had to ask Google to increase your keyword limit (I’m quite certain you probably did) and how did that go?

Thank you.

By: Autumn

Autumn — Sat, 08 Sep 2007 03:48:20 +0000

Amit, I would love to do this too!

I’ve just gotten started with IM, and have a successful adwords campaign so far, but have had trouble tracking sales.

For instance, I use google analytics to analyze my traffic and to check on my ad performance, and I check clickbank (my product provider) to see how many hops/sales I’m getting, but I have no way to connect the two, which is obviously a problem. (no way to see which ads or keywords made the sales)

Any recommendations?

By: Jim

Jim — Sat, 08 Sep 2007 01:09:47 +0000

Simple yet effective