In the 3rd part of this series I want to talk about the importance of setting up, maintaining, and growing your site for long term profitability AND peace of mind.
IMMUNITY FROM GOOGLE SLAPS
If you’ve ever lost sleep over a Google slap you know what I mean when I talk about peace of mind. In the past I’ve had the wind knocked out of me by Google slaps, but nowadays my profits actually go UP after a Google slap.
There’s a couple keys to avoiding a Google slap :
#1
Setup you affiliate site PROPERLY so that you start out with a good landing page quality score, I’m not going to go into the detail in this post, rather check out this post I did a while back on how to make your affiliate site Google happy!
#2
Just setting up your site right initially is NOT enough to stay in Google good graces. You need a system in place to continually expand and improve your website :
- Regularly add fresh content to your site. I have a regularly updated blog + fresh articles added to my affiliate sites on a WEEKLY basis.
- SEO optimize your site. This includes getting backlinks, directory submissions, etc, etc. The fact is Google does factor in your PageRank, various “trust” factors, … really the overall strength of your site in natural search results side of things into your Adwords QS. This is the converge of natural search and paid search, and it’s very real.
- Split test your landing pages. Not only will this help your conversions, Google will see fresh content on your landing pages if you’re continually split testing. This is a BIG plus!
I’ve used the above strategies to dominate my affiliate niches, laughing to the bank while my competitors get repeated pummeled by one Google slap after another.
CONTINUALLY IMPROVE YOUR CONVERSION RATE
There’s one more point I want to re-emphasis. And that’s, in addition to getting on top of the quality score, you need to continually split test your landing pages (a point I mentioned above).
Even if you only increase your conversions by 5% a month, over the course of a year, compounded that comes to an 80% increase in conversion rate a year.
Now if your conversion rate is increasing by 80% a year on all your landing pages, think of how FAST you’ll blow away your competitors that are not split testing??
You almost need to do this to assure long term profitability, especially with increasing competition in almost every niche online.
That’s all there is to it. In this 3 part serious I’ve laid out how I’ve developed a massive stable long term money machine.
Now the question is will you take my advice and do the same?
Or would you rather be an affiliate day trader launching one new campaign after another before your last campaign fizzles out?
I don’t care if each of your campaigns generate $50k profit a month, if they fizzle out after 2 months and you have to launch a new one, then you’ve got a JOB! In the long run someone who builds a long term money machine-although they might start smaller-will blow you out of water.
conversion rate google slap landing page quality score split testing
unless your building a blog or something like that, but the chances of blogs taking off or I should sy every blog around a product taking off is rare, so in other words ppc is the way to go. Which don’t take me wrong you can build very good income through organic search we have some very competitive keywords ranking our self and the out come of it is terrific, but then again our keywords disappear certain times and etc and it puts a hurt on our company thtas why you should really never depend on one channel personally us were building some landing pages as I speak were going to use organic traffic and ppc, but my main focus will be PPC
I believe JL is referring to things like media buying, etc.
Yes, that along with about four other techniques.
These all put Adwords to shame. With no QS (BS), no rules and no way for one single company to have control over YOUR revenue.
What are you going to do when Google decides to change its mind about something you are doing in your campaigns and shuts down your business overnight?
Amit,
I have adopted your philosophy wholeheartedly. And your right, I am starting very small for now, one website, outsourcing content, creating blog for personal contributions (I know the industry very well), multiple landing pages. Im just at the start up organization phase, its more work up front and it takes learning some additional skills only for the sake of knowing what Im talking about, but as you say, it being built for the long haul in a highly competitive but lucrative market. After extensive research I realized that noone in this industry has even attempted to apply the Amit method, and after learning from you that just because its competitive doesnt mean it wont be profitable, quite the contrary, there’s money to be made, I’ve gone forward with my Amit emulation plan (the bonus Accelerator Program really opened up my eyes).
Thank you so much Amit for sharing so much of your philosophy, you truly know the value of Newton’s Law, the reaction for you will mean even more success.
Warm Regards,
The True King Carlos
Jl, since this conversation is happening on amit’s blog and he is very good about sharing his learnings, mind sharing what those other four techniques are?
Love your blog, I just got into PPC, and so far, I am almost breaking even, haha. Anyways, I wanted to ask you a few questions!
AdWords Editor: Can you rename campaigns/adgroups at all? If the name bothers me to much, is the only option to delete and re-create it?
KeywordCompete: What are the benefits of this?
Thanks, awesome blog