How the Heavy Hitters Do Adwords…Part III
January 25th, 2008 by 
Amit
In the 3rd part of this series I want to talk about the importance of setting up, maintaining, and growing your site for long term profitability AND peace of mind.
IMMUNITY FROM GOOGLE SLAPS
If you’ve ever lost sleep over a Google slap you know what I mean when I talk about peace of mind. In the past I’ve had the wind knocked out of me by Google slaps, but nowadays my profits actually go UP after a Google slap.
There’s a couple keys to avoiding a Google slap :
#1
Setup you affiliate site PROPERLY so that you start out with a good landing page quality score, I’m not going to go into the detail in this post, rather check out this post I did a while back on how to make your affiliate site Google happy!
#2
Just setting up your site right initially is NOT enough to stay in Google good graces. You need a system in place to continually expand and improve your website :
- Regularly add fresh content to your site. I have a regularly updated blog + fresh articles added to my affiliate sites on a WEEKLY basis.
- SEO optimize your site. This includes getting backlinks, directory submissions, etc, etc. The fact is Google does factor in your PageRank, various “trust” factors, … really the overall strength of your site in natural search results side of things into your Adwords QS. This is the converge of natural search and paid search, and it’s very real.
- Split test your landing pages. Not only will this help your conversions, Google will see fresh content on your landing pages if you’re continually split testing. This is a BIG plus!
I’ve used the above strategies to dominate my affiliate niches, laughing to the bank while my competitors get repeated pummeled by one Google slap after another.
CONTINUALLY IMPROVE YOUR CONVERSION RATE
There’s one more point I want to re-emphasis. And that’s, in addition to getting on top of the quality score, you need to continually split test your landing pages (a point I mentioned above).
Even if you only increase your conversions by 5% a month, over the course of a year, compounded that comes to an 80% increase in conversion rate a year.
Now if your conversion rate is increasing by 80% a year on all your landing pages, think of how FAST you’ll blow away your competitors that are not split testing??
You almost need to do this to assure long term profitability, especially with increasing competition in almost every niche online.
That’s all there is to it. In this 3 part serious I’ve laid out how I’ve developed a massive stable long term money machine.
Now the question is will you take my advice and do the same?
Or would you rather be an affiliate day trader launching one new campaign after another before your last campaign fizzles out?
I don’t care if each of your campaigns generate $50k profit a month, if they fizzle out after 2 months and you have to launch a new one, then you’ve got a JOB! In the long run someone who builds a long term money machine-although they might start smaller-will blow you out of water.
conversion rate google slap landing page quality score split testing
Posted in Google™ AdWords, Super Affiliate Mindset, Website Content | 
This aff marketing is so confusing…lol
Ok, when you say add articles (content) to the landing pages, how would you go about doing that on the ringtones landing page for instance?
Amit, Would you always recommended landing pages before direct linking?
The REAL heavy hitters do not use Adwords.
JL,
Adwords is very effective
now days it hard to promote anything through organic search with out getting banned I have ranked some of the most competitive keywords out there such as printing, web design, website design, internet marketing and etc…
Its getting harder, and harder to do that type of stuff with out google penalizing you so in other words PPC is the way to go if you want to build a very fast market and profitable market which don’t take me wrong organic search is very profitable, but like I said you can’t just jump into it like you can ppc.
Amit,
I just mined up about 1000 keywords all reading quality score great at 5 cents per click, but the problem is no matter what I can’t ever get the ad to display on the home page of Google for these keywords I’m thinking to my self this must be impossible because I’m wanting to the min click rate for every keyword, but it won’t allow me also I used your technique about how to think like a super affiliate when doing keyword research what i did was built a big list of keywords then eliminated the ones that were reading poor and kept the most relevant ones and then start building around them such long tails and etc because the QS was reading high for them certain keywords…
If that made any sense, but yea that my problem now..
If this has been covered before, I apologize. Could someone share an example of a good landing page, one that has worked for them? Thank you.
Tyler
The traffic you can get with Adwords is so insanely small compared with other methods that are far more cost effective. Can you get 50k people a day to your site with Adwords at an eCPC of $.10 in lucrative markets? No way.
All with ZERO rules, penalties and bullsh!t. Want to send 10k to a squeeze page? No problem. I can get 500+ signups a day. See how far you get with Google trying to do that.
Organic is not hard either. You just need to know how the big players do it. Hint: this is not a single website approach and there are many, many things you need to do in order to explode your traffic.
JL,
PPC is very profitable model and you can easily get 1000’s of 5 cent clicks if you know what your doing as far as organic search is I never said it was hard the bottom line is its simple to rank keyword I actually run a broker company at http://www.contextual-style.com and President / CEO of a search marketing firm and like I’ve said organic search is very easy to manipulate and I my self have put clients in the top 3 for keywords such as printing and many other competitive key terms.
The downfall with organic search is that it takes time of optimizing just like PPC would, but now days Google is nuking every one and there brother from organic search thats why I’m moving things more into PPC models when it comes to affiliates which granted were still going to broker links to our clients and we always will actually were getting ready to launce a huge advertising campaign.
And when your referring to small I don’t see how you could compare adwords to being small to organic search this comes to tell me your still very inexperience with general concepts of search.
I am not talking about organic search traffic. That too is a waste of time if you want serious traffic.
JL,
Oh ok excuse my attitude there just not in the best of my mood today, but I will tell you this organic traffic is not waste of time what I am saying is that your better of promoting affiliates through ppc now days because Google is playing there own game and penalizing sites left and right.
unless your building a blog or something like that, but the chances of blogs taking off or I should sy every blog around a product taking off is rare, so in other words ppc is the way to go. Which don’t take me wrong you can build very good income through organic search we have some very competitive keywords ranking our self and the out come of it is terrific, but then again our keywords disappear certain times and etc and it puts a hurt on our company thtas why you should really never depend on one channel personally us were building some landing pages as I speak were going to use organic traffic and ppc, but my main focus will be PPC
I believe JL is referring to things like media buying, etc.
Yes, that along with about four other techniques.
These all put Adwords to shame. With no QS (BS), no rules and no way for one single company to have control over YOUR revenue.
What are you going to do when Google decides to change its mind about something you are doing in your campaigns and shuts down your business overnight?
Amit,
I have adopted your philosophy wholeheartedly. And your right, I am starting very small for now, one website, outsourcing content, creating blog for personal contributions (I know the industry very well), multiple landing pages. Im just at the start up organization phase, its more work up front and it takes learning some additional skills only for the sake of knowing what Im talking about, but as you say, it being built for the long haul in a highly competitive but lucrative market. After extensive research I realized that noone in this industry has even attempted to apply the Amit method, and after learning from you that just because its competitive doesnt mean it wont be profitable, quite the contrary, there’s money to be made, I’ve gone forward with my Amit emulation plan (the bonus Accelerator Program really opened up my eyes).
Thank you so much Amit for sharing so much of your philosophy, you truly know the value of Newton’s Law, the reaction for you will mean even more success.
Warm Regards,
The True King Carlos
Jl, since this conversation is happening on amit’s blog and he is very good about sharing his learnings, mind sharing what those other four techniques are?
Love your blog, I just got into PPC, and so far, I am almost breaking even, haha. Anyways, I wanted to ask you a few questions!
AdWords Editor: Can you rename campaigns/adgroups at all? If the name bothers me to much, is the only option to delete and re-create it?
KeywordCompete: What are the benefits of this?
Thanks, awesome blog