Comments on: How the Heavy Hitters do Adwords…Part II http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/ Insights and Thoughts from a World Class Internet Marketer Sun, 07 Aug 2011 19:28:15 +0000 hourly 1 http://wordpress.org/?v=abc By: Andrew Fashion http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/comment-page-1/#comment-4938 Andrew Fashion Fri, 22 Feb 2008 09:27:57 +0000 http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/#comment-4938 It's funny, everything so far you've mentioned in your posts that "we could be doing wrong," I am doing wrong :) Awesome blog, informative posts, actually seems you know what's up. Love it! I just started PPC, and losing money, haha, great learning experience though, I feel good things coming :D It’s funny, everything so far you’ve mentioned in your posts that “we could be doing wrong,” I am doing wrong :)

Awesome blog, informative posts, actually seems you know what’s up. Love it!

I just started PPC, and losing money, haha, great learning experience though, I feel good things coming :D

]]> By: Kushagra http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/comment-page-1/#comment-4245 Kushagra Wed, 23 Jan 2008 14:07:09 +0000 http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/#comment-4245 Great Post Amit I think these 2 point can clear many doubts of newbies to this field. thanks and keep posting Great Post Amit I think these 2 point can clear many doubts of newbies to this field. thanks and keep posting

]]> By: mr. T http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/comment-page-1/#comment-4236 mr. T Wed, 23 Jan 2008 00:57:59 +0000 http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/#comment-4236 Hi Amit, You mentioned running affiliate websites. I have a feed driven website with thousands of SID's to track. the problem is that unlike direct linking which allows you to easily find out what keyword gave you the sale, when you have a website the keywords bring the visitors but there is no way to know which keywords are the converting ones as the sid only tells you which products were sold. if the product is a blue widget, for all i know the keyword could be "blue widget", bluewidget, widget blue, cheap widget etc'. Do you know of any software or tracking system that allows you to keep the tracking between the keyword and the end product? Hi Amit,

You mentioned running affiliate websites. I have a feed driven website with thousands of SID’s to track. the problem is that unlike direct linking which allows you to easily find out what keyword gave you the sale, when you have a website the keywords bring the visitors but there is no way to know which keywords are the converting ones as the sid only tells you which products were sold. if the product is a blue widget, for all i know the keyword could be “blue widget”, bluewidget, widget blue, cheap widget etc’. Do you know of any software or tracking system that allows you to keep the tracking between the keyword and the end product?

]]> By: Jacob http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/comment-page-1/#comment-4233 Jacob Tue, 22 Jan 2008 21:53:12 +0000 http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/#comment-4233 Leo, the way I understand it, I think you have it backwards. Many people focus on trying to get as high a position as possible while still being profitable so as to maximize the traffic for a particular keyword. The problem is that while positions 1-3 get a lot more traffic, they also have a MUCH lower conversion rate. So in order to stay profitable you have to watch and optimize your biding, landing pages, ads, etc like a hawk to keep your margins from going negative. Amit's advice is to stay out of the top positions - try to have your ads show up in positions 4-8. You won't get nearly the traffic for each keyword, but conversions (and ROI) will be higher and you can spend less time tweaking your campaign to keep it profitable, and have more time to set up new campaigns in different niches. Leo, the way I understand it, I think you have it backwards.

Many people focus on trying to get as high a position as possible while still being profitable so as to maximize the traffic for a particular keyword. The problem is that while positions 1-3 get a lot more traffic, they also have a MUCH lower conversion rate. So in order to stay profitable you have to watch and optimize your biding, landing pages, ads, etc like a hawk to keep your margins from going negative.

Amit’s advice is to stay out of the top positions – try to have your ads show up in positions 4-8. You won’t get nearly the traffic for each keyword, but conversions (and ROI) will be higher and you can spend less time tweaking your campaign to keep it profitable, and have more time to set up new campaigns in different niches.

]]> By: Tim http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/comment-page-1/#comment-4232 Tim Tue, 22 Jan 2008 20:32:06 +0000 http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/#comment-4232 Thanks for sharing your experience. I would like to know how exactly does this campaign maintenance looks like? Can you please go into more detail? Thanks for sharing your experience. I would like to know how exactly does this campaign maintenance looks like? Can you please go into more detail?

]]> By: Leo http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/comment-page-1/#comment-4231 Leo Tue, 22 Jan 2008 19:36:17 +0000 http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/#comment-4231 Amit: Awesome post. I especially appreciate your willingness to share... I have to admit that I'm having a hard time conceptualizing your take on profit maximization (my background is economics, so you can imagine my surprise at the latter part of your post). Let me see if I got this right: Your strategy is based upon high quality/high return campaigns (by "high quality", I mean that you have put a great of effort into researching the target market on the "front end"). You carefully monitor your metrics and literally split-test your way to a high 200% ROI. By contrast, your competition's strategy is based upon high quantity/low return campaigns. This means that they emphasize "churning out" as many campaigns (and as many keywords in those many campaigns)that they can and continue to operate those campaigns so long as they're "north of" the break-even point... Basically, you go deep, they go wide. Your thinking is that you can insulate yourself from market variability by deeply entrenching yourself in your target market. They're thinking is that they can insulate themselves from market variability by diversifying themselves across as many niches as possible. The problem is that when people start talking about "profit max", they are really talking about maxing "total revenue" when the "profit max" problem is really about setting the netprofit curve's derivative to zero... which in the real world is total BS because this stuff is not linear (GEEK for: real life does not organize itself along nice straight lines)... The bottom line is that you see "Amit's time" as your company's product whereas your competition's product is keeping their campaigns in the black... sound right? Amit:

Awesome post. I especially appreciate your willingness to share…

I have to admit that I’m having a hard time conceptualizing your take on profit maximization (my background is economics, so you can imagine my surprise at the latter part of your post). Let me see if I got this right:

Your strategy is based upon high quality/high return campaigns (by “high quality”, I mean that you have put a great of effort into researching the target market on the “front end”). You carefully monitor your metrics and literally split-test your way to a high 200% ROI.

By contrast, your competition’s strategy is based upon high quantity/low return campaigns. This means that they emphasize “churning out” as many campaigns (and as many keywords in those many campaigns)that they can and continue to operate those campaigns so long as they’re “north of” the break-even point…

Basically, you go deep, they go wide. Your thinking is that you can insulate yourself from market variability by deeply entrenching yourself in your target market. They’re thinking is that they can insulate themselves from market variability by diversifying themselves across as many niches as possible.

The problem is that when people start talking about “profit max”, they are really talking about maxing “total revenue” when the “profit max” problem is really about setting the netprofit curve’s derivative to zero…

which in the real world is total BS because this stuff is not linear (GEEK for: real life does not organize itself along nice straight lines)…

The bottom line is that you see “Amit’s time” as your company’s product whereas your competition’s product is keeping their campaigns in the black…

sound right?

]]> By: Ivan http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/comment-page-1/#comment-4230 Ivan Tue, 22 Jan 2008 19:19:05 +0000 http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/#comment-4230 Wonderful post Amit. I'm starting to reflect and think about where i am heading in my online business. 100% ROI sounds quite far to me. But i know its possible because i know you have done it. Will make that one of my goals in my online business. :) Thanks for the inspiration Amit. You have been really generous in your tips and advise. Regards, Ivan Ong http://ivan-ong.com A Dream To Make A Full Time Income Online Wonderful post Amit. I’m starting to reflect and think about where i am heading in my online business.

100% ROI sounds quite far to me. But i know its possible because i know you have done it. Will make that one of my goals in my online business. :)

Thanks for the inspiration Amit. You have been really generous in your tips and advise.

Regards,
Ivan Ong
http://ivan-ong.com
A Dream To Make A Full Time Income Online

]]> By: John http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/comment-page-1/#comment-4228 John Tue, 22 Jan 2008 18:11:39 +0000 http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/#comment-4228 Steffen - All I meant was it seems my niches are too competitive to use the "hands off" approach Amit seems to be suggesting. If you are in a competitive niche you have to watch and manage even the long tail keywords, and you also have to deal with QS as others have said. Amit says he only spends a few hours a month or whatever managing a campaign ... I just don't see that being possible in a competitive niche. Steffen – All I meant was it seems my niches are too competitive to use the “hands off” approach Amit seems to be suggesting. If you are in a competitive niche you have to watch and manage even the long tail keywords, and you also have to deal with QS as others have said. Amit says he only spends a few hours a month or whatever managing a campaign … I just don’t see that being possible in a competitive niche.

]]> By: moves http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/comment-page-1/#comment-4225 moves Tue, 22 Jan 2008 15:59:13 +0000 http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/#comment-4225 Excellent post Amit, I think your philosophy of not creating another job for yourself is right on the money! To be self employed is nice but if it comes at a price of working like a dog, then what's the point? The closer I get to starting my first real Adwords campaign, the more relevant your posts become. Keep up the great work of providing advice that very few blogs in this industry provide. Excellent post Amit, I think your philosophy of not creating another job for yourself is right on the money! To be self employed is nice but if it comes at a price of working like a dog, then what’s the point? The closer I get to starting my first real Adwords campaign, the more relevant your posts become. Keep up the great work of providing advice that very few blogs in this industry provide.

]]> By: chris http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/comment-page-1/#comment-4224 chris Tue, 22 Jan 2008 15:51:45 +0000 http://www.superaffiliatemindset.com/how-the-heavy-hitters-do-adwords%e2%80%a6part-ii/#comment-4224 Amit, I have no problem building out massive keyword list, where I get dinged is QS and relevancy the more obscure the adwords are. are you building out pages for each of the keywords? Amit,

I have no problem building out massive keyword list, where I get dinged is QS and relevancy the more obscure the adwords are. are you building out pages for each of the keywords?

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