Comments on: How Much Money Have You Lost So Far on PPC?

By: Debby Phillips

Debby Phillips — Wed, 02 Jul 2008 16:46:43 +0000

Amit you are exactly right! You have to think of it as paying your way through school when you lose money in the beginning with PPC. Unfortunately, most of the time there isn’t instant gratification with PPC.

By: Kevin

Kevin — Wed, 02 Jul 2008 11:01:10 +0000

Thanks Amit!

You spoke about how I incorrectly approach the deal.

If I spend 100.00 and make 30.00, I consider I lost 70.00.

Then I beat myself up by by taking that 70.00 from a previous days positive sales day and ruin that day as well!

Often I feel Like I’m sitting a Black Jack table in Vegas.

At the end of a day I often feel I should have turned’ my ads of mid day to keep a profit!

By: Malcolm

Malcolm — Wed, 02 Jul 2008 07:13:57 +0000

I really like your stuff, but with regards to this post, surely there has to come a point when you simply are losing to much money.

I have lost far more than I have ever made and I can never get it to the next level. It’s certainly not from giving up to soon or whatever other reasons you may have. I just can’t crack what’s needed.

PPC has cost me thousands and I really don’t consider it an investment. Even if I cracked it now, my losses at PPC would not be considered an investment.

By: matthew berman

matthew berman — Tue, 01 Jul 2008 18:17:52 +0000

so true. the college analogy is priceless.

time to start another campaign!

By: Rhen

Rhen — Tue, 01 Jul 2008 17:28:44 +0000

This is a great post Amit. Mindset is so huge, and you’ve hit it right on it’s head. I like the comparison with the college degree.

By: Zac Johnson

Zac Johnson — Tue, 01 Jul 2008 15:52:19 +0000

“It’s funny, Joe had no problem dishing out over $100k for his college education. He didn’t go up to his professors, and say : “I’ve already lost $35k doing this college thing, and I’m just not seeing any return yet, I don’t think this college thing is for me.””

Awesome analogy… I love it!

By: Peter

Peter — Tue, 01 Jul 2008 12:44:00 +0000

Excellent post. The fact is, even seasoned affiliates always plan on losing initially. It’s not uncommon for a super-affiliate to lose tens of thousands of dollars to collect the data needed to refine a campaign and bring it profitable.

By: Hyder

Hyder — Tue, 01 Jul 2008 08:23:37 +0000

Real advice like this is usually just skimmed over by most people and not actually read. Good one.

By: andrew wee

andrew wee — Tue, 01 Jul 2008 05:07:54 +0000

Hey buddy,

Research has shown that people will go to a much greater length to avoid losing a dollar than they will to earn one.

I guess it’s less inertia to avoid giving something you already have (ie reactive), than to proactively go out there and make a dollar.

By: matthew berman

matthew berman — Mon, 30 Jun 2008 21:46:26 +0000

hey amit, good post.

i am new at affiliate marketing and just completed my second campaign. the first campaign i ran i lost money but gained valuable experience…the second i profited.

i still have some questions about the second campaign, maybe you can help me. here are the links to them both:

http://internetbusinessdaily.net/my-first-try-at-ppc-to-cpa-affiliate-marketing/

http://internetbusinessdaily.net/second-attempt-at-ppc-affiliate-marketing/