Comments on: Get Ready for the Google Conversion Optimizer! http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/ Insights and Thoughts from a World Class Internet Marketer Sun, 07 Aug 2011 19:28:15 +0000 hourly 1 http://wordpress.org/?v=abc By: chris risenhoover http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/comment-page-1/#comment-1726 chris risenhoover Mon, 08 Oct 2007 02:55:23 +0000 http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/#comment-1726 He who has the data wins. I am okay with budget optimization, but a little less comfortable letting them all the way back into my actual conversion. Call me paranoid, but this is something I would rather not expose in all cases. Any 3rd party tools out their that can do this though the google API? That I would definitely be interested in! He who has the data wins. I am okay with budget optimization, but a little less comfortable letting them all the way back into my actual conversion. Call me paranoid, but this is something I would rather not expose in all cases.

Any 3rd party tools out their that can do this though the google API? That I would definitely be interested in!

]]> By: Amit http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/comment-page-1/#comment-1699 Amit Sat, 06 Oct 2007 21:49:41 +0000 http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/#comment-1699 Hi Geordie, Great points! When I was playing around with this feature what really disturbed me is that Google doesn't display it's algo for adjusting your bids. There's not telling what might happen! I have friends who had a lot of success using a bid management tool. However, this tool allows you to set the rules on how to adjust the bids. Hi Geordie,

Great points! When I was playing around with this feature what really disturbed me is that Google doesn’t display it’s algo for adjusting your bids. There’s not telling what might happen!

I have friends who had a lot of success using a bid management tool. However, this tool allows you to set the rules on how to adjust the bids.

]]> By: Amit http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/comment-page-1/#comment-1698 Amit Sat, 06 Oct 2007 21:44:13 +0000 http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/#comment-1698 Hi Kyle, To reach your target ROI can take several weeks or even months, depending on various factors: how well your campaign starts off (you may need to revamp your landing page), how much traffic your getting so you have statistically relevant data before you adjust your bids. Hi Kyle,

To reach your target ROI can take several weeks or even months, depending on various factors: how well your campaign starts off (you may need to revamp your landing page), how much traffic your getting so you have statistically relevant data before you adjust your bids.

]]> By: Geordie http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/comment-page-1/#comment-1695 Geordie Sat, 06 Oct 2007 17:28:50 +0000 http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/#comment-1695 I'm going to recommend affiliates' wait this out too. Couple issues: 1. If for some reason Google conversion tracking pixels stop firing on a thank you page, conversion optimizer will think you're not making sales and crank your bids down to nothing to compensate, even though sales/actions are still coming in. 2. Google conversion tracking is notoriously off by up to 25% +/- in many cases, which means conversion optimizer will be off by that much as well. 3. What about adgroups that currently give you a super-low cost per conversion? If you set your CPA to that low level will Google ensure you keep it? What happens when everyone sets unrealistically low min CPAs for their adgroups? Google can't control consumer behavior 100%. Google is an automation company at the heart, and these new features are designed to push the envelope of algorithmic optimization, and I'm predicting the results will be mixed at best. I’m going to recommend affiliates’ wait this out too. Couple issues:

1. If for some reason Google conversion tracking pixels stop firing on a thank you page, conversion optimizer will think you’re not making sales and crank your bids down to nothing to compensate, even though sales/actions are still coming in.
2. Google conversion tracking is notoriously off by up to 25% +/- in many cases, which means conversion optimizer will be off by that much as well.
3. What about adgroups that currently give you a super-low cost per conversion? If you set your CPA to that low level will Google ensure you keep it? What happens when everyone sets unrealistically low min CPAs for their adgroups? Google can’t control consumer behavior 100%.

Google is an automation company at the heart, and these new features are designed to push the envelope of algorithmic optimization, and I’m predicting the results will be mixed at best.

]]> By: Kyle http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/comment-page-1/#comment-1694 Kyle Sat, 06 Oct 2007 17:26:16 +0000 http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/#comment-1694 Amit, How long does it usually take you on average to get a new campaign optimized to your target ROI? Amit,
How long does it usually take you on average to get a new campaign optimized to your target ROI?

]]> By: Ron http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/comment-page-1/#comment-1684 Ron Sat, 06 Oct 2007 05:48:05 +0000 http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/#comment-1684 Amit, Google says you will lose your position preference with this feature. Seems like it would be tricky to stay away from the first three positions on the first page. I can just imagine all the ebooks being created right now on this new feature. Patrick Google is already the ultimate super affiliate since its earns money from everyone. Amit,

Google says you will lose your position preference with this feature. Seems like it would be tricky to stay away from the first three positions on the first page. I can just imagine all the ebooks being created right now on this new feature.

Patrick
Google is already the ultimate super affiliate since its earns money from everyone.

]]> By: Patrick http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/comment-page-1/#comment-1682 Patrick Sat, 06 Oct 2007 04:32:27 +0000 http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/#comment-1682 The only problem is that Google is collecting all of this data for themselves. If you sit down and think about how much they know, and will know, about your affiliate business it's pretty scary isn't it? It's not going to happen overnight but a few years down the line Google could just shut down the AdWords program and run all their own ads. They know your keywords, ads, conversion rates, EPCs, CPMs, how much you make per sale, how much a sale is worth, etc. They have or will have every single piece of information they would need to become the ultimate super affiliate, if they wanted to. The only problem is that Google is collecting all of this data for themselves. If you sit down and think about how much they know, and will know, about your affiliate business it’s pretty scary isn’t it? It’s not going to happen overnight but a few years down the line Google could just shut down the AdWords program and run all their own ads. They know your keywords, ads, conversion rates, EPCs, CPMs, how much you make per sale, how much a sale is worth, etc. They have or will have every single piece of information they would need to become the ultimate super affiliate, if they wanted to.

]]> By: Bryan http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/comment-page-1/#comment-1677 Bryan Sat, 06 Oct 2007 00:03:26 +0000 http://www.superaffiliatemindset.com/get-ready-for-the-google-conversion-optimizer/#comment-1677 Great post. How often do you think an affiliate should optimize their campaigns? If you do it too often, you're not basing your optimization on enough data, but if you don't do it often enough, you leave profits on the table (and maybe never even get your campaigns to the point of being profitable!). What are your thoughts on that? Great post. How often do you think an affiliate should optimize their campaigns? If you do it too often, you’re not basing your optimization on enough data, but if you don’t do it often enough, you leave profits on the table (and maybe never even get your campaigns to the point of being profitable!). What are your thoughts on that?

]]>