Europe as the Next Big Playground for Affiliates? | Super Affiliate Mindset
May 19 2008

Europe as the Next Big Playground for Affiliates?

This is a guest post by Melanie Tan.

Last Saturday, I stumbled upon a site that was promoting an affiliate day close to where I live. It’s “Affiliate Dag” in The Netherlands! (Sorry folks, text on site is all in Dutch.) I read that the keynote speaker is none other than Kris Jones of Pepperjam and so I knew that this was something worth a visit so I signed up ASAP (it’s going to be held tomorrow).

Heading over to Kris’ blog, he mentions this… “Did you know that by 2010(ish) the size of e-commerce in Europe is predicted to be larger than the United States?

I have heard so many times that Europe is the next affiliate marketing BIG thing and I really do see that more and more around me. A couple of years ago, if I mentioned I worked from home and earned not only a decent income but an income I would never earn had I pursued my corporate career here in The Netherlands, people had no idea what the hell I was talking about. Now, one of my neighbors is a work-at-home, full time, web designer!

I have yet to really look into Europe as the target of my affiliate endeavors so I’m keen to see what Affiliate Dag has to offer. One of the things I see as a potential stumbling block is the language barrier.

For instance, I know that the Dutch, Germans, and French would at least prefer to purchase products available in their own languages, while other European countries are quite ok purchasing US products from English-language sites. Luckily I speak Dutch :) but I do realize that the buying mindset might be different (i.e., ads need to be different, landing page color schemes and calls to action might be different, etc.).

Even if I don’t get any mind-boggling insights from Affiliate Dag, I’m quite happy to note that the affiliate marketing community around me is growing and growing well. I can’t wait to meet other affiliate marketers and compare notes! But seriously, I realized that sometimes, you really don’t need to look far for encouragement, inspiration, support, and advice. It could just be in your own backyard.

Why don’t you see what affiliate marketing or online business organizations are near you? Like me, you might be surprised at just what you find out.

Melanie Tan heads an online content provision company that provides thousands of SEO articles annually. She is also a professional copywriter who specializes in affiliate marketing sales letters/landing pages.

Comments

  1. Richard says:

    We had our first Affiliate Day here in the Netherlands today with Kris Jones from Pepperjam, always nice to see such a person live :) .

    It was good to see what the current status is in the NL’s and to meet nice people (Lan and Henk for example ;) ).

    The presentations were too much focussed on the Ad networks instead of the Affiliates and a lot were too basic.

    But as said, it was great to meet new people and share some experiences. And as it was the first time this was organized I give them an 8 (out of 10).

    Richard

  2. Melanie says:

    @Rasmus – Yeah, I do feel that way indeed; i.e., that I haven’t been noticing what’s going on in my immediate surroundings/market. You know what? That will change soon… ;)

    @Richard – great to meet you too :) Henk and I had fun chatting with you today.

  3. Alex says:

    I was there, it was a great day. 800 people showed up, which is huge for a country like the Netherlands, and it was the first time an event like this was held.

  4. Hi,
    Thanks for sharing this useful information.
    Great post.

  5. It’s long time since affiliate marketing has made a big impact in Europe.Well, only time will tell how big the impact will be.

  6. Affiliatedag 2009 will be held may 19th 2009. Everything will be in dutch. we hope that it will be as succesfull as this year.

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