How the Heavy Hitters Do Adwords…Part III
January 25th, 2008 by
Amit
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In the 3rd part of this series I want to talk about the importance of setting up, maintaining, and growing your site for long term profitability AND peace of mind.
IMMUNITY FROM GOOGLE SLAPS
If you’ve ever lost sleep over a Google slap you know what I mean when I talk about peace of mind. In the past I’ve had the wind knocked out of me by Google slaps, but nowadays my profits actually go UP after a Google slap.
There’s a couple keys to avoiding a Google slap :
#1
Setup you affiliate site PROPERLY so that you start out with a good landing page quality score, I’m not going to go into the detail in this post, rather check out this post I did a while back on how to make your affiliate site Google happy!
#2
Just setting up your site right initially is NOT enough to stay in Google good graces. You need a system in place to continually expand and improve your website :
- Regularly add fresh content to your site. I have a regularly updated blog + fresh articles added to my affiliate sites on a WEEKLY basis.
- SEO optimize your site. This includes getting backlinks, directory submissions, etc, etc. The fact is Google does factor in your PageRank, various “trust” factors, … really the overall strength of your site in natural search results side of things into your Adwords QS. This is the converge of natural search and paid search, and it’s very real.
- Split test your landing pages. Not only will this help your conversions, Google will see fresh content on your landing pages if you’re continually split testing. This is a BIG plus!
I’ve used the above strategies to dominate my affiliate niches, laughing to the bank while my competitors get repeated pummeled by one Google slap after another.
CONTINUALLY IMPROVE YOUR CONVERSION RATE
There’s one more point I want to re-emphasis. And that’s, in addition to getting on top of the quality score, you need to continually split test your landing pages (a point I mentioned above).
Even if you only increase your conversions by 5% a month, over the course of a year, compounded that comes to an 80% increase in conversion rate a year.
Now if your conversion rate is increasing by 80% a year on all your landing pages, think of how FAST you’ll blow away your competitors that are not split testing??
You almost need to do this to assure long term profitability, especially with increasing competition in almost every niche online.
That’s all there is to it. In this 3 part serious I’ve laid out how I’ve developed a massive stable long term money machine.
Now the question is will you take my advice and do the same?
Or would you rather be an affiliate day trader launching one new campaign after another before your last campaign fizzles out?
I don’t care if each of your campaigns generate $50k profit a month, if they fizzle out after 2 months and you have to launch a new one, then you’ve got a JOB! In the long run someone who builds a long term money machine-although they might start smaller-will blow you out of water.
conversion rate google slap landing page quality score split testing
Posted in Super Affiliate Mindset, Website Content, Google™ AdWords |
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