“Adwords Profit Machine” is my nickname for what’s without question the MOST POWERFUL feature Adwords has to offer.

When this feature first came out it was a bit buggy and I really didn’t trust it. Now it’s F’N AMAZING!

Put campaign in the machine, and get $$$$ out the other end.

NO JOKE!

What the hell am I talking about?

I’m talking about the Google Conversion Optimizer. It’s HOT. Absolutely my favorite tool, works great for search and content.

Here’s a few tips on getting the most out of the conversion optimizer:

• Make sure you have a few 100 conversions at the very least, before you turn it on. The more data it has, the better it works.
• Set your CPA value at 30-50% above the payout of your offer.
• Give it 2-3 weeks before you start seeing some HUGE jumps in ROI
• After 2 weeks or so, you can adjust CPA values (up or down) at the adgroup level if you want to improve ROI or buy more traffic.

Conversion optimizer optimizes at a level you CANNOT DO MANUALLY. It’s adjust bids based on: location, placements, operating system, etc, etc, etc.

Oh and you don’t have to worry about separating search partners from google search, it will adjust the bids on ALL of them individually.

If you’re not using this tool, you’re at a HUGE disadvantage. And don’t waste your money on a 3rd tool, that can’t do 1/2 of what Conversion Optimizer can.

YES, that’s going to be my main focus for a while. Let’s just say there’s LOTS of GREAT STUFF I’ve picked up recently.

Here’s are 2 big BIG question:

• How important is the age of your account?
• If you ran low QS campaigns when you first started OR if any of your campaigns ever got slapped, will it effect future campaigns?

Let’s tackle the first question…

ACCOUNT AGE

Account age, or account history as they call it, is HUGE in the beginning.

When you first start a new account you get slapped with a huge penalty, about 30-40% higher CPC and much less traffic, until you establish around 4 months (give or take) of payment history.

If you’re starting a new account THIS IS A BIG DEAL. If you’re getting hammered with high CPC and wondering where all the traffic is, know that it will pass in a few months!

You gotta protect your account like you’re life depended on it, because starting fresh can be serious pain in the ass and VERY costly, until you rebuild your account history.

ACCOUNT QUALITY SCORE

Here’s the flip side…

If you started an Adwords account when you were a newbie and did some dumb stuff, or you’ve had a couple campaigns slapped (QS : 1/10), then I got some bad news for you:

Your account will NEVER perform as well an account that had has never been slapped (or never had a poor quality score history).

Ever heard stories of so and so killing in a particular market after starting a new Adwords account?

Having a pristine account is HUGE.

So what should you do? I would recommend starting a gold account, where you run ONLY fully optimized campaigns. Run some small campaigns on it for 6 months or so (high CTR, high QS stuff only) so it can build a SOLID account quality score and build account history.

This is a little more involved than the gzip compression trick I talked about last time.

Here’s the secret…

Host your images, CSS, and scripts on CDN.

What the heck is CDN? CDN is (short for Content Delivery Network) a set of supped up servers all around the world that all hold copies of your data.

When someone loads your site the CDN content is accessed from the closest server, which makes the load time SUPER FAST.

I use MaxCDN for all my landing pages + even my whole site, since it improves SEO rankings as well.

Yeah, there’s a BIT of leg work to getting it setup but it’s 100% worth it.

“I don’t know Amit, is it REALLY worth it?”

Listen, you’re graded on a curve as far as Adwords QS goes, you just need to nudge yourself ahead of the pack to start seeing HUGE gains. Every change you can make, little or big, to improve your QS is WORTH IT!

I want to do a series of posts revealing some KILLER Adwords insights that’ve I’ve recently stumbled upon.

First one has to do with landing page load time.

Unless you’re a total newbie, I’m sure you’ve heard that landing page load time plays a part in your Quality Score.

Well, let me tell you, IT PLAYS A HUGE ROLE! Speeding up your load time can not only cut your CPC by up to 50%, but will also skyrocket your SEO rankings, so pay attention!

The first tip is a non-brainer: host your site on a dedicated server, shared hosting will KILL your load time.

The second tip is UBER POWERFUL and most people are NOT doing this…

Call your web hosting company (or if you’re tech savvy edit your Apache config file) and turn on MOD_GZIP/MOD_DEFLATE.

mod_gzip (or mod_deflate, same thing really) setting gzips web content before it sends it to your browser, then your browser simply unzips the file and loads up the content.

This DRAMATICALLY speeds up landing page load time. Google will LOVE your site if you do this.

I got one more trick up my sleeve on how to seriously bump up LP load time, it’s a little more involved so I’ll tell you about it next time. Stay tuned!

Want to check if your site is gzip enabled? Go here: http://www.whatsmyip.org/http_compression/

Check out the Search Funnel Analysis!

And the Retargeting.

Both serious game changers if you’re using Adwords.

I’ve actually been busy focusing on Adwords for the last several months. I’m really kicking things in HIGH GEAR with some breakthrough strategies.

And YES as an affiliate.

I’ll be revealing a few of these strategies in a special call I’m doing with Perry Marshall tomorrow at 2pm EST.

Click Here to Register for this Special Call Now

Don’t delay, space is LIMITED.

So you’re probably wondering “What’s this all about?”

Perry’s doing a Uber Advanced Adwords Seminar in Maui, Hawaii in the end of Feb, and YES I will be speaking there.

This seminar is NOT for newbie, in fact, you have to QUALIFY to attend (minimum $5k spend a month on Adwords).

I’ll tell you more about it on the call.

Let’s just say this seminar is going to be a GAME CHANGING event for the few select people who are lucky enough to make it there.

See you on the call…

Click Here to Register for this Special Call Now

P.S. YES I will ALSO be talking about how to avoid getting slapped and banned out of existence by Google. If you want to play the Adwords game, you NEED to be on this call.

Well, I can tell you right now that PPC affiliate marketing is here to stay, however, you’ll need to change and adopt your strategy (and it’s more than just moving over to Yahoo and Bing). The savvy affiliates see what’s happening now as a HUGE opportunity to profit with a lot of the competition out of the way. (I can tell you that I’m VERY excited about it.)

Here’s a sneak peak into the future of PPC affiliate marketing…

Here’s a video where I share my thoughts on how to make Big G happy and avoid having your affiliate income disappear overnight.

Please comment and tell me your thoughts on.

OK, a lot of affiliates have been seriously slapped around by Big G lately and some of you may be thinking “Amit, PPC is NOT what it’s used to be! I mean is it seriously on it way down as a source of getting traffic to your affiliate sites?”

Yeah PPC is certainly not what it was in 2005 when you could buy as much traffic as you wanted at 0.05 a click and didn’t have to worry about Google slaps.

However, I’m here to tell you that PPC is STILL King.

Here’s WHY:

1. PPC is still the fastest way to get traffic to your site. Let’s face it you’re gonna be facebooking and twittering till your blue in the face for MONTHS before you can get anywhere near the traffic you can get with PPC in 1 day.

2. PPC is the fastest and easiest way to split test and track your results. You can easily split test your ads, landing page copy and determine exactly which keywords get the most traffic and convert the best.

3. PPC allows you to quickly test the waters before you put too much time and effort into a dud affiliate offer.

4. PPC will FORCE you to learn the fundamentals of direct marketing (critical to your success) faster and more effectively than any other way of getting traffic since you’re paying for every click so you gotta HUGE incentive to make it WORK!

5. Here’s a bombshell : Following up on point #2, once you’ve tested and tracked your campaign and FULLY optimized it you can take your results (best landing page, ad copy, keywords) and use it to with other traffic sources and REALLY scale your results to the next level.

So my two cents is to START with PPC because it’s FAST, allows you to test and optimize so you have a surefire winner once you start buying other sources of traffic.

Oh yeah did I forget to mention you can make a crap load of money with PPC too?

Here’s why you may have tested the content network and not had any significant success yet : to succeed big at the content network you absolutely must structure your content network campaigns DIFFERENTLY than search.

Why?

The content network is a fundamentally different beast than search. For search it’s best to have any where from 1 to 30 (MAX) unique keywords per adgroup. And all the keywords in your adgroup should be very tightly related phrase variations.

For content you actually want MORE keywords per adgroup, anywhere from 30-200, and they should NOT be all tightly related phrases, but rather you want a broader array of keywords all related to one theme.

“So Amit are you telling me I need to create seperate campaigns for search and content, and also group my keywords differently?!?”

YES!

Here’s what you need to understand…

To determine which content sites to show your content network ads on Google looks at the overall all theme of the keywords in your adgroup. If you only have one keyword per adgroup (or a very small tightly related group of keywords) for your content adgroups then you’re giving Google a very narrow theme to work with and as a result you’ll get much less traffic, and from my experience, pay more per click.

Properly structuring your content campaigns will result in a HUGE increase in traffic vs just copying your search campaign and running your content traffic through there. I’m not talking about a 5 or 10 percent jump here. More like 3X to 5X!

“But Amit, to group everything separately for search and content like that, that’s a LOT of work!”

Better get busy than, that is if you want to become a super affiliate.

Btw, this is JUST one of many ultra advanced strategies I’ll be revealing (in much more depth than above) in the course I’m releasing with Anik Singal next month. Stuff I’ve never before disclosed on my blog.

So stay tuned!