Are You a Scatter Brained Affiliate?

Let’s say you launch a new Adwords campaign, you optimize it, and get your affiliate promotion to $100/day in profit. WOW! That’s $3000/month profit. You’re really excited!

Now you have two choices:

1. You think to yourself, “hey if I do this in 10 different markets I’ll make $30,000/month profit!” And since your heard all this talk about “diversifying” you decide to jump into a completely new market, you know nothing about, in an attempt to duplicate your success.
2. You think to yourself, “I’m just touching the surface of the income potential in this market!” Then you decide to leveraged everything you’ve learned in this market. You continue to expand your keyword list, take your Adwords campaigns on to Yahoo, and MSN, split test your ads, hire a web designer to make a professional site, add more unique content to your site to improve your adwords quality score, rigorously split test you landing page to improve conversions, start collecting emails and building a list.

Now sadly enough most affiliates will opt for scenario 1, and here’s what will likely happen 6 months down the road:

Scenario 1:

This person, basically letting his $100/day profit run on autopilot, now goes into 10 different markets, unfortunately they all turn out to be duds (or only temporarily profitable) accept for the 7th one where again he mades $100/day profit. However, by the time that happens markets conditions have changed and more competition has entered into his first market. He starts to lose money on his first market, overwhelmed and distracted by all the markets he’s testing, he just pauses it and says to himself: “I’ll come back to that later.” Which he knows he never will.

Then he get an email from an internet marketing ‘guru’ about how to easily make $50,000/month with pre-fab adsense templates. Again, he thinks “diversify” and says okay, let me do a little bit of adsense while I managed my Adwords campaigns looking for a winner. So he devours the ebook, get excited about it for a couple weeks, sees no results, and then drops it.

And so far in 6 months this person is still at $100/day profits, investing half of his/her time into testing new campaigns in different markets (instead of building up the one profitable campaign first) and the other half buying the lastest money making get-rich-overnight ebooks.

Sound familiar?

Scenario 2:

As you’ve probably figured out this is the super-affiliate. Over the next several months he continues to expand and build up the budding campaign that started at $100/day profit. He adds 5,000 keywords to the campaigns, expands on to other PPC search engines and tests out the google content network. He improves & split tests his site and manages to increase his conversions over time by 50%.

Six months down the road he’s making $1500/day profit from this campaign that started at only $100/day.

Not only is this campaign highly optimized it has a broad reach in terms of keywords exposure, search engines, content network ads, etc, etc. This campaign will still be highly profitable even if a lot of new competitors enter the market or the market enters a seasonal slow down (such as the summer).

Final Thoughts:

This business is about thought process, NOT mechanics. After an affiliate newbie has six months experience with ppc affiliate marketing, chances are that he/she knows how to setup a google campaign, do keyword research, write a google ad, pick affiliate promotions that convert, etc, etc. But your ultimate success or failure will be determined by the decisions that you make.

Are YOU making decisions like a super-affiliate or a average affiliate?