“Another Adwords post?”
YES, that’s going to be my main focus for a while. Let’s just say there’s LOTS of GREAT STUFF I’ve picked up recently.
Here’s are 2 big BIG question:
Let’s tackle the first question…
Account age, or account history as they call it, is HUGE in the beginning.
When you first start a new account you get slapped with a huge penalty, about 30-40% higher CPC and much less traffic, until you establish around 4 months (give or take) of payment history.
If you’re starting a new account THIS IS A BIG DEAL. If you’re getting hammered with high CPC and wondering where all the traffic is, know that it will pass in a few months!
You gotta protect your account like you’re life depended on it, because starting fresh can be serious pain in the ass and VERY costly, until you rebuild your account history.
ACCOUNT QUALITY SCORE
Here’s the flip side…
If you started an Adwords account when you were a newbie and did some dumb stuff, or you’ve had a couple campaigns slapped (QS : 1/10), then I got some bad news for you:
Your account will NEVER perform as well an account that had has never been slapped (or never had a poor quality score history).
Ever heard stories of so and so killing in a particular market after starting a new Adwords account?
Having a pristine account is HUGE.
So what should you do? I would recommend starting a gold account, where you run ONLY fully optimized campaigns. Run some small campaigns on it for 6 months or so (high CTR, high QS stuff only) so it can build a SOLID account quality score and build account history.