Just the other day I got an email from Sandra Lopez of Googlelady.com, about a blog post she did about Adwords. Now I get a lot of emails from readers everyday, and I usually don’t have time to respond to everyone. Nevertheless, I thought I check out her article about 49 Adwords Tips.

All I have to say is WOW! If she put this article into PDF format, added some screen shots and examples, it would rival Perry Marshall’s Definite Guide to Adwords.

I’ve never seen so much excellent information on how to master Adwords in ONE post.

You can read the article for yourself, I want to talk about some key points that she mentions:

GOOGLELADY TIP:

“8. Extreme relevance between keywords, ad text and landing page content (This works if you are an affiliate marketer).”

Relevancy is the name of the game when doing Adwords (or any PPC marketing). The more tightly targeted your keywords are to your ads and to your landing page the higher your conversions AND the better your quality score.

You can accomplish this by creating tightly targeted adgroups, with ads that have the main keyword in them, and a landing page about THAT keyword.

So if you’re bidding on: green widgets, blue widgets, and red widgets, here’s how you
should structure each adgroup:

Adgroups I: Green Widgets

Keywords:

[green widgets]

“green widgets”

green widgets”

Ad:

Buy Green Widgets

…

…

TheWidgetStore.com/Green

thewidgetstore.com/green_windget.com

Repeat the above for blue and red widgets.

So don’t be lazy, if you want to make big money with PPC, take the time to REALLY setup your campaigns RIGHT.

GOOGLELADY TIP:

“10. Continual experimentation for optimization - even if killer results are already being observed”

This is a really great tip that I personally need to take to heart. Its really easy letting a campaign run on autopilot, especially when it making $1000s a day in profit with 100% ROI!

But even when you have a solid campaign that been running for a while, keep looking for new ways to increase your sales, keep digging up new keywords, keep testing new landing page copy and layouts, try new ppc search engines.

Set at LEAST a few days out of each month to optimize existing campaigns. If you don’t you’re going to see your sales gradually decline over a period of time, I know, I had it happen to me a number of times. And I gotta tell you, it’s a horrible feeling.

GOOGLELADY TIP:

“The browser. The buyer. The person who wants freebies.

The browser is interested in something to do with a particular product, but isn’t sure if they want to buy. The buyer is searching on laser targeted keywords, usually keywords with the brand name in them and the guy who wants freebies is the kind of jerk that looks for anything that is free (or in marketing, buy through his own affiliate link).

Let’s take the example ‘Dog Training Guides’. Many affiliate marketers bid on that term, but I don’t. Why? Because visitors are likely to type that into a search engine, come to a review site with the ClickBank product ‘Sit Stay Fetch’ ranked #1. Afterwards, the visitor types in ‘Sit Stay Fetch’ into Google and ends up purchasing from one of the sites that appears for that term. So basically, the site advertising on the keyword ‘Dog Training Guides’ has practically given a sale to the guy promoting ‘Sit Stay Fetch’ under the term ‘Sit Stay Fetch’.”

This one took me a while to really understand when I was a newbie. Search engine marketing, whether you’re doing PPC or SEO, all ultimately comes down to the psychology of keywords.

That’s why it’s critical tracking your keyword conversion rates, not only will this allow you to optimize your campaigns, but it will teach you what type of keywords convert the best in whatever niche your in.

The more campaigns you do the more you’ll really beginning to understand keyword psychology. One of the reasons Super affiliates can start a new campaign and hit the ball out of the park 7 out of 10 times (or more) is because they have a good understanding of keyword psychology.

GOOGLELADY TIP:

“18. Best Way to Lower CPC? The easiest ways:

With adwords, is simple.You must bid high on the beginning, like for the top or second position.

This way you will get more clicks (although more expensive) but you will rank better on relevancy, and quality score.

After just a few days you will check that the minimum bid needed for a specific keyword had been lowered. For instance, let’s say you advertise on the keyword youtube. You would want to deactivate content network ads this time…

Now let’s say that the youtube keyword minimum bid is 1 dollar. The guy on the top position is biding about $ 1.5

You shall bid 1.55 (leave some cents margin) for let’s say, 3 or 4 days. At the end of day 3-4 you will see that the minimum bid have dropped to 80 cents. You can now lower your bid to 1.45 and still be in the top position due to quality score.

the whole process repeats itself until the minimum bid for that keyword reaches 20 cents. This way, you can bid 35 cents for that keyword, and still be on the top position, while the other guy is biding 1.50 and in the second place.”

This tip may sound hard to believe for a newbie ppc affiliate, however, I can tell you from personal experience that it really works.

Back in my Googlecash days I was making $300 a day profit with Netdetective.com by just bidding on the keyword “net detective” + variations.

You had to pay over $1 a click to get in the top 3 positions. However, if you could hold the top position your cost per click would drop to 0.30!

Now the keyword “net detective” didn’t get a lot of impressions, buy hey, my CTR was 30-50%!

The only problem with this strategy is if you get kick off the top position by another advertiser than you’re screwed, your CPC goes way up!!

That’s what eventually happened to my netdetective campaign, so I had to shut it down. It was sweet while it lasted though.

I personally know a number of super affiliates that use this aggressively bidding strategy, and have a lot of success with it. I don’t recommend it, unless you want to constantly monitor your campaigns - because the minute you get kicked out of the top spot your CPC jumps WAY up.

Remember your goal should be to make more and work less!